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Celebrity Jewelry Label Opens First Location on the West Coast

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Cameron Diaz-worn brand has an “instantly recognizable aesthetic.”

Miansai, a jewelry brand with a Hollywood following that includes Cameron Diaz and Reese Witherspoon, has opened its first location on the West Coast in Los Angeles, Hollywood Reporter writes. The article says that Miansai has an “instantly recognizable aesthetic,” describing the collection as having a “coastal feel, featuring anchors, fishing hooks, classic colors and sleek, simple lines. The jewelry is handcrafted with precious metals, and the pieces also incorporate maritime-grade rope and fine Italian leather.” The store will debut with the brand’s spring/summer collection.

Read more at Hollywood Reporter

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After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”

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