Connect with us

That's Life

Century-Old Family Business in Ohio Finds Growth in Bridal

They opened a second store a year ago.

mm

Published

on

Daniel Welling and dad

Online Extra: More from Daniel Welling

RING TRENDS. I haven’t seen much change. Everyone is still asking for a super thin band. A year or two ago people wanted different halos with random stone sizes, but it’s gone back to more traditional halos. There has been an uptick in yellow gold for men’s bands. They say they want a ring just like my Dad had.

LAB-GROWN STRETCHES BUDGET. Budgets haven’t gone down for engagement rings. We have introduced lab-grown diamonds and have done really well with it. We have customers who prefer the mined stones but we give them both options. For the most part if someone is coming in with a budget that’s $5,000 and for a mined diamond you’re looking at under a carat. For the same budget you can get a carat or a little larger for the same budget. They want to get at least a carat so that makes the decision a little easier.

ONLINE GROWTH. We have ramped up our website and ability to sell things on there this year and have a digital marketing team targeting people looking for jewelry. It’s our 100th year in business this year; people see that and think, they’ve been around a long time. Maybe we should go check them out.

Advertisement

SPONSORED VIDEO

Retiring? Let Wilkerson Do the Heavy Lifting

Retirement can be a great part of life. As Nanji Singadia puts it, “I want to retire and enjoy my life. I’m 78 now and I just want to take a break.” That said, Nanji decided that the best way to move ahead was to contact the experts at Wilkerson. He chose them because he knew that closing a store is a heavy lift. To maximize sales and move on to the next, best chapter of his life, he called Wilkerson—but not before asking his industry friends for their opinion. He found that Wilkerson was the company most recommended and says their professionalism, experience and the homework they did before the launch all helped to make his going out of business sale a success. “Wilkerson were working on the sale a month it took place,” he says. “They did a great job.”

Promoted Headlines

Advertisement

Advertisement

Subscribe


BULLETINS

INSTORE helps you become a better jeweler
with the biggest daily news headlines and useful tips.
(Mailed 5x per week.)

Latest Comments

Most Popular