Press Releases

CG Creations Restarts Local Economies While Thanking First Responders

It is donating a Sterling Silver Nurse Necklace to each of its reopening retailers.

Published

4 years ago

May 13, 2020

INSTORE Staff

(PRESS RELEASE) PEARL RIVER,NY — On the other side of the COVID-19 pandemic, a powerful justification for a meaningful purchase will be to treat one of our dedicated, hard-working essential First Responders with a gift of appreciation. CG Creations introduces its First Responders collection with the donation of a Sterling Silver Nurse Necklace to each of its reopening retailers.

Reopening the retail Jewelry industry in the new “post-COVID” economy will be a complicated journey, as consumers experience unprecedented financial uncertainty. In order to jumpstart business momentum and get local economies humming again, retailers are faced with the challenge of claiming that initial “ice-breaker” purchase.

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Throughout the pandemic, the company has been encouraged by the endless devotion of itsFirst Responders, a beacon of compassion in difficult times. This has inspired CG Creations to do its part in revitalizing the industry with its First Responders Collection and promotional materials.

The First Responders ZABLE selections honor nurses, police officers, firefighters and all the courageous individuals who never fail to lead the way for the rest of us. The ZABLE Collection of Sterling Silver Beads and Charms is compatible with Pandora and all European-style charm bracelets.

From its Wind & Fire Collection, thank First Responders with Eco-Sustainable Expandable Bangles, Made in the USA from reclaimed and recycled materials, as well as beaded wrap bracelets made of natural stones, and Sterling Silver necklaces.

CG Creations is grateful for the opportunity to “pay it forward” with their First Responders promotion and at the same time help jump-start their Retailers with complimentary laminated Counter Cards feature the perfect gift selections to suggest to your customers, and it will provide the first item at no charge with any order, to assist in the cost of any special pricing you choose to offer.

Call CG Creations at 800-431-1606 or email sales@cgcreations.com for more information.

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”