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David Squires

Chalk It Up



2005: more sweat, more ideas, more love …

IT’S DECEMBER AGAIN? As we end our fourth year of publication here at Instore magazine, things are definitely winging along at the speed of light. 

Some highlights: 

In an independent poll of close to 500 jewelers conducted by the Jewelry Industry Opinion Council, retailers chose Instore, for the third consecutive year, as the industry magazine they value most, giving us more votes than the other four major American industry publications combined. (You’ll notice that, in this month’s Editor’s Note picture, my head is a wee bit bigger than usual. Those survey results are the reason.)  

Like my head, our mag got bigger ? much bigger, and we launched a bunch of new idea-filled departments for you ? monthly features like ?Benchmarks?, ?Style Counsel?, ?Know It All?, and ?Manager’s To-Do List?. Plus, we improved, expanded and otherwise refined other popular sections like ?Cool Stores?, ?Tip Sheet?, and ?New Arrivals?. Plus, we gave you some of our biggest lead packages ever ? including a 50-page ?America’s Coolest Stores? edition and a ground-breaking analysis of a jeweler at the crossroads we published in October called ?What’s Next??  

Whew! We worked hard ? really hard ? to give our readers an information package they could use to make real improvements in their businesses. We hope we succeeded. Now it’s time to turn our sights to 2oo6, when we’re determined to provide you with even more rich, chewy goodness in our expanded editorial package, debuting next month. See you then! 


Wishing you the very best business …
David Squires 
Executive Editor and Associate Publisher 
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Wilkerson Testimonials

Downsizing? Wilkerson Is Here to Help

Orin Mazzoni, Jr., the owner of Orin Jewelers in Garden City and Northville, Michigan, decided it was time to downsize. With two locations and an eye on the future, Mazzoni asked Wilkerson to take the lead on closing the Garden City store. Mazzoni met Wilkerson’s Rick Hayes some years back, he says, and once he made up his mind to consolidate, he and Hayes “set up a timeline” for the sale. Despite the pandemic, Mazzoni says the everything went smoothly. “Many days, we had lines of people waiting to get in,” he says, adding that Wilkerson’s professionalism made it all worthwhile. “Whenever you do an event like this, you think, ‘I’ve been doing this my whole life. Do I really need to pay someone to do it for me?’ But then I realized, these guys are the pros and we need to move forward with them.”

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