Press Releases

Chamilia Introduces Iconopop Motif

Published

7 years ago

July 26, 2017

INSTORE Staff

Crystals and zirconia are featured.

(Press Release) CRANSTON, RI — This season, Chamilia, a Swarovski company, is introducing a new “Iconopop” motif for Winter 2017/2018. The entire Chamilia line is made from sterling silver or 14-karat gold and features genuine Swarovski Crystals and Swarovski Zirconia. The brand follows strict Swarovski guidelines for quality and aesthetic standards.

“Social media has forever changed all categories of retail. Although the Iconopop collection will appeal to multiple generations, the millennials, in particular, need to be addressed differently by the jewelry industry as these women take ownership of their roles in our society,” said Catherine Ottaviano, Chamilia vice president, global merchandising and marketing. “This collection is inspired by those visual cultural cues current today, while expressing the tried and true sentiments of the luck and happiness we all seek in our lives.” INSTORE Swarovski

The new Chamilia Iconopop collection will include:

Lucky Horseshoe — This sterling silver charm with Polished Finish features a tiny horseshoe in Rose Gold Swarovski Crystal (MSRP $40).
Lucky 13 — This sterling silver charm with Polished Finish features the number “13” in Metallic Sunshine Swarovski Crystal (MSRP $40).
Lucky Wishbone — This sterling silver charm with Polished Finish features a representation of a lucky wishbone in Swarovski Jet Hematite Crystal (MSRP $40).
Lucky Rainbow — This sterling silver charm with Polished Finish features Clear Swarovski Crystals and a multi-color enamel rainbow that has been hand-applied (MSRP $40).
Lucky Unicorn — This sterling silver charm with Polished Finish features a representation of a unicorn with 14 karat yellow gold electroplating at its horn (MSRP $35).

Items from Chamilia’s Iconopop collection will be available starting Oct. 16 and will be sold at the brand’s more than 1,000 retail partners worldwide and on the Chamilia website. For more information about the Chamilia brand, go to www.chamilia.com.

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