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Chamilia Supports American Cancer Society in Making Strides Against Breast Cancer in October 2017

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It will release the Brave & Strong charm.

(Press Release) CRANSTON, RI — In honor of Breast Cancer awareness, Chamilia, a Swarovski Company, announced that it will donate a portion of each purchase from its new “Brave & Strong” charm to the American Cancer Society’s Making Strides Against Breast Cancer initiative. The sterling silver charm with a lightly oxidized finish features the word “Brave” on one side and “Strong” on the reverse; both sides are accented with four Rose Swarovski Crystals (US MSRP $45). It can be worn on all Chamilia bracelets and neck chains.INSTORE Chamilia Awareness

The Brave & Strong charm features the word “Brave” on one side and “Strong” on the reverse.

“We create something unique and special in support of women fighting breast cancer every year,” said Catherine Ottaviano, Chamilia vice president, global merchandising and marketing. “This cause is on the forefront of the issues our customer faces, and it’s important to us that we support women who are fighting breast cancer in some way. Chamilia is a brand that works for women who wear their hearts on their sleeves. We support these women in their struggles and their celebrations.”

There are more than 400 exclusive charms available from the Chamilia brand. The line is made from sterling silver or 14 karat gold and features genuine Swarovski Crystals, Swarovski Zirconia or Murano glass. The brand follows strict Swarovski guidelines for quality and aesthetic standards.

Chamilia’s Brave & Strong charm in support of Breast Cancer Awareness will be available July 14 at many of the brand’s more than 1,000 retail partners worldwide and on the Chamilia website, www.chamilia.com.

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