Press Releases

Chamilia Supports Autism Awareness Month in April

Published

9 years ago

February 2, 2016

INSTORE Staff

(Press Release)
CRANSTON, RI — During April 2016, in honor of Autism Awareness Month, jewelry designer Chamilia, a Swarovski Company, announced that it will continue to support its program to donate 5 percent of proceeds from its “Autism Puzzle Piece” charm to the Autism Research Institute.

The brand became interested in supporting these efforts after learning that in 2012 the Centers for Disease Control (CDC) announced that one in 68 people under the age of 21 living in the U.S. has been identified with autism spectrum disorder (ASD). This number continues to increase, as a more recent CDC National Health Interview Survey suggests that one in 45 children, ages 3 through 17, now have been diagnosed with ASD.

“Everything we create at the Chamilia brand is supportive of women’s lives in some way, some items especially so,” says Catherine Ottaviano, Chamilia’s vice president of global merchandising and marketing. “Autism awareness is a cause we continue to support because the lives of so many people are impacted by this condition. We all need to be a part of the solution to serious issues.”

There are more than 400 exclusive charms available from the Chamilia brand. The line is made from sterling silver or 14 karat gold and features genuine Swarovski Crystals, Swarovski Zirconia or Murano Glass that is handmade using the finest ingredients. The brand follows strict Swarovski guidelines for quality and aesthetic standards.

The “Autism Puzzle Piece” charm from Chamilia is a sterling silver representation of a piece from a puzzle and retails for $35. The charm symbolizes the need to develop a greater understanding of the condition of autism and its impact on our society.

The Chamilia “Autism Puzzle Piece” charm will be available at the brand’s nearly 2,000 retail partners worldwide and on the Chamilia website, www.chamilia.com.

You Wouldn’t Cut Your Own Hair. Why Run Your Own Retirement Sale?

After being in business for over a quarter of a century, Wayne Reid, owner of Wayne Jewelers in Wayne, Pennsylvania, decided it was time for a little “me time.” He says, “I’ve reached a point in my life where it’s time to slow down, enjoy a lot of things outside of the jewelry industry. It just seemed to be the right time.” He chose Wilkerson to handle his retirement sale because of their reputation and results. With financial goals exceeded, Reid says he made the right choice selecting Wilkerson to handle the sale. “They made every effort to push our jewelry to the forefront of the showcases,” he says, lauding Wilkerson for their finesse and expertise. Would he recommend them to other jewelers who want to make room for new merchandise, expand their business or like him, decide to call it a day? Absolutely he says, equating trying to do this kind of sale with cutting your own hair. “The results are going to happen but not as well as if you have a professional like Wilkerson do the job for you.”