Jewelry and accessories retailer Charming Charlie may have gone bankrupt and closed its 261 stores, but you can expect to see the brand resurface in coming months.
Charlie Chanaratsopon, founder of the company, is acquiring its trademarks, internet properties and other intellectual property for about $1.23 million, the Houston Chronicle reports. He was approved to buy the assets following a bankruptcy auction.
He plans to revive Charming Charlie as primarily an online brand. It will have only a few permanent brick-and-mortar stores, which will open early next year.
The company’s main advantage is its 10-million-strong customer base, said Chanaratsopon, former CEO of Charming Charlie.
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“In this age of retail, we still see an opportunity for the brand to thrive in the online ecosystem,” he said, according to the Chronicle.
The company said in July that it was closing all of its stores in connection with its Chapter 11 bankruptcy filed July 11.
Read more at the the Houston Chronicle
Family Legacy, New Chapter: How Wilkerson Turns 89 Years of History Into Future Success
After 89 years of serving the Albany community, Harold Finkle Your Jeweler faced a pivotal decision. For third-generation owner Justin Finkle, the demanding hours of running a small business were taking precious time away from his young family. "After 23 years, I decided this was the time for me," Finkle explains. But closing a business with nearly nine decades of inventory and customer relationships isn't something easily managed alone.
Wilkerson's comprehensive approach transformed this challenging transition into a remarkable success story. Their strategic planning handled everything from advertising and social media to inventory management and staffing — elements that would overwhelm most jewelers attempting to navigate a closing sale independently.
The results speak volumes. "Wilkerson gave us three different tiers of potential goals," Finkle notes. "We've reached that third tier, that highest goal already, and we still have two weeks left of the sale." The partnership didn't just meet financial objectives—it exceeded them ahead of schedule.
