Millennial Modern
The checkout counter is long, sleek and practical at Carter’s Jewelry of Petal, MS. In 2017, when Chae Carter opened her own version of the business her mother founded in 1986, the goal was to make it light and airy, modern and welcoming. The ambience suits Carter and the team of millennials and Gen Zs she has working with her, but guests of all ages feel comfortable there, too. Carter designed the store, which has an 1,800 square-foot showroom and a total space of 2,800 square feet, based on a vision she’d had for years of what her store would be.