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Check Out Your Fellow Jewelers’ Best-Selling Brands and Products from April

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Check Out Your Fellow Jewelers’ Best-Selling Brands and Products from April

Check Out Your Fellow Jewelers’ Best-Selling Brands and Products from April

Loose diamonds and bridal by Simon G were on fire! Maria Aguirre, Benold’s Jewelers, Austin, TX

Simon G 18K white gold ring with round white diamonds (1.01 TCW) and pear-shaped white diamonds (0.62 TCW). $8,910 (center stone not included),  simongjewelry.com

Top-Selling Jewelry Brands in April

Pandora (7), Gabriel & Co. (6), Rolex (5), Hearts on Fire (4), Stuller (4), Lafonn (3), Alex & Ani (2), Cargo Hold (2), ELLE (2), Forevermark (2), John Hardy (2), Kameleon (2), Martin Flyer (2), Quality Gold (2), Rembrandt Charms (2), Royal Chain (2)

* Brands mentioned by at least 2 of 135 Brain Squad members when asked what they would be reordering in May.

  • Benchmark tantalum wedding bands! New line for us and way outperformed our expectations. Scott Lefcourt, Scottsdale Fine Jewelers, Scottsdale, AZ
  • Our strong sellers in April were oval diamonds in custom bridal mountings and color gemstone rings and pendants, particularly in pink! Annette Kinzie, Leonard Jewelry, Stillwater, OK
  • Lika Behar 24K gold jewelry, Tee Jay Originals, Meira T and Gaja Silver Bali “rocked” our Ladies Night Out event. Diamond necklaces, earrings and jackets were the strongest producing categories. Denise Oros, Linnea Jewelers, La Grange, IL
  • Gabriel & Co. bridal was our standout category for the month! Another strong line for us this month was Lafonn. LaTisha Holland, Arlene’s Fine Jewelry, Vidalia, GA
  • Antique wedding bands, yellow gold in particular. Lauren Priori, L. Priori Jewelry, Philadelphia, PA
  • Custom design, ladies’ diamond wedding bands, and Forevermark diamonds led the way. David Mazer, Marks Jewelers, Montgomeryville, PA
  • It was a good month for larger colored stones in mixed mountings. James Doggett, Doggett Jewelry, Kingston, NH
  • For timepieces, we did very well with Breitling and sold a few Piagets as well. We also had a nice month in bridal. We sold several gorgeous engagement rings and some nice anniversary bands. Marc Majors, Sam L. Majors, Midland, TX
  • Custom wedding bands and engagement rings seemed to be the hot ticket for April, as well as women who have decided that “treat yo’self” is a great motto! We love this saying! Mary Jo Chanski, Hannoush Jewelers, Rutland, VT
  • Engagement and wedding bands by Victor Corporation and silver by Berco and Classic of NY. Rosanne Kroen, Rosanne’s Diamonds & Gold, South Bend, IN
  • Antique silver pieces, diamond bracelets and black diamonds. Always on the lookout for good art deco jewelry. Donna Soodalter-Toman, DIVA, Newtonville, MA
  • Gabriel & Co. engagement rings really rocked. We also did well with Cordova halo birthstone jewelry preorders for Mother’s Day. Leslie’s by Quality Gold yellow gold products are moving nicely also. Shari Altman, B&E Jewelers & Gemologists, Southampton, PA
  • Personalized jewelry did well, with many styles such as nameplates making a bit of a comeback, especially in finer gold. Alex Weil, Martin’s Jewelry, Manhattan Beach, CA
  • Adjustable chains moved like crazy! Jennifer Farnes, Revolution Jewelry Works, Colorado Springs, CO
  • Men’s wedding bands in alternative metals and customized gold/gemstone rings, as well as women’s bands. Jill Keith, Enchanted Jewelry, Danielson, CT

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

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SPONSORED VIDEO

When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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