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Check Out Your Fellow Jewelers’ Best-Selling Brands and Products from April

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Check Out Your Fellow Jewelers’ Best-Selling Brands and Products from April

Check Out Your Fellow Jewelers’ Best-Selling Brands and Products from April

Loose diamonds and bridal by Simon G were on fire! Maria Aguirre, Benold’s Jewelers, Austin, TX

Simon G 18K white gold ring with round white diamonds (1.01 TCW) and pear-shaped white diamonds (0.62 TCW). $8,910 (center stone not included),  simongjewelry.com

Top-Selling Jewelry Brands in April

Pandora (7), Gabriel & Co. (6), Rolex (5), Hearts on Fire (4), Stuller (4), Lafonn (3), Alex & Ani (2), Cargo Hold (2), ELLE (2), Forevermark (2), John Hardy (2), Kameleon (2), Martin Flyer (2), Quality Gold (2), Rembrandt Charms (2), Royal Chain (2)

* Brands mentioned by at least 2 of 135 Brain Squad members when asked what they would be reordering in May.

  • Benchmark tantalum wedding bands! New line for us and way outperformed our expectations. Scott Lefcourt, Scottsdale Fine Jewelers, Scottsdale, AZ
  • Our strong sellers in April were oval diamonds in custom bridal mountings and color gemstone rings and pendants, particularly in pink! Annette Kinzie, Leonard Jewelry, Stillwater, OK
  • Lika Behar 24K gold jewelry, Tee Jay Originals, Meira T and Gaja Silver Bali “rocked” our Ladies Night Out event. Diamond necklaces, earrings and jackets were the strongest producing categories. Denise Oros, Linnea Jewelers, La Grange, IL
  • Gabriel & Co. bridal was our standout category for the month! Another strong line for us this month was Lafonn. LaTisha Holland, Arlene’s Fine Jewelry, Vidalia, GA
  • Antique wedding bands, yellow gold in particular. Lauren Priori, L. Priori Jewelry, Philadelphia, PA
  • Custom design, ladies’ diamond wedding bands, and Forevermark diamonds led the way. David Mazer, Marks Jewelers, Montgomeryville, PA
  • It was a good month for larger colored stones in mixed mountings. James Doggett, Doggett Jewelry, Kingston, NH
  • For timepieces, we did very well with Breitling and sold a few Piagets as well. We also had a nice month in bridal. We sold several gorgeous engagement rings and some nice anniversary bands. Marc Majors, Sam L. Majors, Midland, TX
  • Custom wedding bands and engagement rings seemed to be the hot ticket for April, as well as women who have decided that “treat yo’self” is a great motto! We love this saying! Mary Jo Chanski, Hannoush Jewelers, Rutland, VT
  • Engagement and wedding bands by Victor Corporation and silver by Berco and Classic of NY. Rosanne Kroen, Rosanne’s Diamonds & Gold, South Bend, IN
  • Antique silver pieces, diamond bracelets and black diamonds. Always on the lookout for good art deco jewelry. Donna Soodalter-Toman, DIVA, Newtonville, MA
  • Gabriel & Co. engagement rings really rocked. We also did well with Cordova halo birthstone jewelry preorders for Mother’s Day. Leslie’s by Quality Gold yellow gold products are moving nicely also. Shari Altman, B&E Jewelers & Gemologists, Southampton, PA
  • Personalized jewelry did well, with many styles such as nameplates making a bit of a comeback, especially in finer gold. Alex Weil, Martin’s Jewelry, Manhattan Beach, CA
  • Adjustable chains moved like crazy! Jennifer Farnes, Revolution Jewelry Works, Colorado Springs, CO
  • Men’s wedding bands in alternative metals and customized gold/gemstone rings, as well as women’s bands. Jill Keith, Enchanted Jewelry, Danielson, CT

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

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Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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SPONSORED VIDEO

Time to Do What You've Always Wanted? Time to Call Wilkerson.

It was time. Teri Allen and her brother, Nick Pavlich, Jr., had been at the helm of Dearborn Jewelers of Plymouth in Plymouth, Mich., for decades. Their father, Nick Pavlich, Sr., had founded the store in 1950, but after so many wonderful years helping families around Michigan celebrate their most important moments, it was time to get some “moments” of their own. Teri says Wilkerson was the logical choice to run their retirement sale. “They’re the only company that specializes in closing jewelry stores,” she says. During the sale, Teri says a highlight was seeing so many generations of customers who wanted to buy “that one last piece of jewelry from us.” Would she recommend Wilkerson? Absolutely. “There is no way that I would have been able to do this by myself.”

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