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Check Out Your Fellow Jewelers’ Best-Selling Brands and Products from April

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Loose diamonds and bridal by Simon G were on fire! Maria Aguirre, Benold’s Jewelers, Austin, TX

Simon G 18K white gold ring with round white diamonds (1.01 TCW) and pear-shaped white diamonds (0.62 TCW). $8,910 (center stone not included),  simongjewelry.com

Top-Selling Jewelry Brands in April

Pandora (7), Gabriel & Co. (6), Rolex (5), Hearts on Fire (4), Stuller (4), Lafonn (3), Alex & Ani (2), Cargo Hold (2), ELLE (2), Forevermark (2), John Hardy (2), Kameleon (2), Martin Flyer (2), Quality Gold (2), Rembrandt Charms (2), Royal Chain (2)

* Brands mentioned by at least 2 of 135 Brain Squad members when asked what they would be reordering in May.

  • Benchmark tantalum wedding bands! New line for us and way outperformed our expectations. Scott Lefcourt, Scottsdale Fine Jewelers, Scottsdale, AZ
  • Our strong sellers in April were oval diamonds in custom bridal mountings and color gemstone rings and pendants, particularly in pink! Annette Kinzie, Leonard Jewelry, Stillwater, OK
  • Lika Behar 24K gold jewelry, Tee Jay Originals, Meira T and Gaja Silver Bali “rocked” our Ladies Night Out event. Diamond necklaces, earrings and jackets were the strongest producing categories. Denise Oros, Linnea Jewelers, La Grange, IL
  • Gabriel & Co. bridal was our standout category for the month! Another strong line for us this month was Lafonn. LaTisha Holland, Arlene’s Fine Jewelry, Vidalia, GA
  • Antique wedding bands, yellow gold in particular. Lauren Priori, L. Priori Jewelry, Philadelphia, PA
  • Custom design, ladies’ diamond wedding bands, and Forevermark diamonds led the way. David Mazer, Marks Jewelers, Montgomeryville, PA
  • It was a good month for larger colored stones in mixed mountings. James Doggett, Doggett Jewelry, Kingston, NH
  • For timepieces, we did very well with Breitling and sold a few Piagets as well. We also had a nice month in bridal. We sold several gorgeous engagement rings and some nice anniversary bands. Marc Majors, Sam L. Majors, Midland, TX
  • Custom wedding bands and engagement rings seemed to be the hot ticket for April, as well as women who have decided that “treat yo’self” is a great motto! We love this saying! Mary Jo Chanski, Hannoush Jewelers, Rutland, VT
  • Engagement and wedding bands by Victor Corporation and silver by Berco and Classic of NY. Rosanne Kroen, Rosanne’s Diamonds & Gold, South Bend, IN
  • Antique silver pieces, diamond bracelets and black diamonds. Always on the lookout for good art deco jewelry. Donna Soodalter-Toman, DIVA, Newtonville, MA
  • Gabriel & Co. engagement rings really rocked. We also did well with Cordova halo birthstone jewelry preorders for Mother’s Day. Leslie’s by Quality Gold yellow gold products are moving nicely also. Shari Altman, B&E Jewelers & Gemologists, Southampton, PA
  • Personalized jewelry did well, with many styles such as nameplates making a bit of a comeback, especially in finer gold. Alex Weil, Martin’s Jewelry, Manhattan Beach, CA
  • Adjustable chains moved like crazy! Jennifer Farnes, Revolution Jewelry Works, Colorado Springs, CO
  • Men’s wedding bands in alternative metals and customized gold/gemstone rings, as well as women’s bands. Jill Keith, Enchanted Jewelry, Danielson, CT

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

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Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

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Les Georgettes

It’s All About Choices

With beautiful jewelry from Les Georgettes, choice is everything. Choose a design. Change colors. With 30 styles, 3 finishes and 48 stunning leather colors, you’ll never be at a loss for a unique piece of jewelry. Create, mix, stack and collect Les Georgettes by Altesse. Made in France.

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Tools and Services

Become A Wizard, Newest Updates and More Service News This Month

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Fish Your Wish

Salmon Gold is a new initiative from RESOLVE that is dedicated to the careful re-mining and restoration of Alaskan streams and fish habitats that were negatively affected by past mining operations. Gold from this worthwhile project is already in the supply chains of Tiffany & Co. and Apple. resolve.ngo

Become A Wizard

Gemewizard, a leader in digital solutions for the analysis, description, pricing and trading of colored gemstones and colored diamonds, has launched Gem Color Academy, a new interactive online course for colored stone grading. Includes comprehensive online resources as well as course notes, at-home gem kit, and one year Gemewizard subscription. gemcoloracademy.com

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Refreshed Reporting

The Jewelers Board of Trade (JBT) has released an updated version of its Credit Report. After a full redesign, the new JBT Credit Report features a convenient front-page overview section, new charts, and live linking of summary information to its source. jewelersboard.com

Thinking Pink

The Gemological Institute of America (GIA) has released a software update for its GIA iD100 gem testing device. With the update, the GIA iD100 can now distinguish natural pink diamonds from lab-grown (HPHT and CVD) diamonds and diamond simulants. gia.edu

24K Winners

Congratulations to the Jewelers 24 Karat Club of Southern California’s 2019 Honorees! The organization recently honored Bill Jones of Sissy’s Log Cabin and Ruben Bindra of B & B Fine Gems for Excellence in Service and presented a Lifetime Achievement Award to Terry Chandler of Diamond Council of America. jewelers24kclub.com

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Jewelry Pro Gear

Diamond Drinks, Crystal Straws and More Gear for Jewelry Pros

This stuff for your store includes a new mobile app for clienteling.

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Succulent Storage

This irresistible cactus cutie is ready to safeguard any jewel that you need it to hold. Handmade by Paint My Dream and charming enough to cheer up any display, counter or nightstand that needs a darling designated jewelry landing spot.

$25

etsy.com/shop/paintmydream

Gorgeous Glasses

This clever vessel brings a new meaning to the phrase “on the rocks.” We can’t guarantee that the sparkling diamond half-immersed in the base of this glass will make your beverage taste even better, but we think it’s pretty likely.

$16

timestonegoods.com

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See You on the ‘Book

Clientbook is a mobile app created to help sales associates build and strengthen relationships with clients. Associates can contact clients through the app, which also stores client histories, important milestones and reminders to reach out for life events like birthdays and anniversaries.

Custom pricing upon request

clientbookretail.com

Jewel Tales

Adrienne Rubin’s new book, Diamonds And Scoundrels: My Life In The Jewelry Business, tells the story of the author’s fascinating career through the ‘70s, ‘80s, and ‘90s. It’s a tale of determination, growth, and the unique challenges that face a woman who seeks both personal and professional fulfillment.

$16.95

adriennerubin.com/diamonds-and-scoundrels

Sipping Pretty

Reusable straws are still a red-hot item for those who like to stay green, and these beautiful crystal-adorned straws are the height of sustainable style. All crystals are fair-mined, and all straws are food-safe stainless steel. Stainless steel straw with amethyst:

$40

gem-water.com

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Jewelry

From a Northern-Lights-Inspired Watch to Old Hollywood Elegance in Platinum, These Are the Latest Collections

One cuff takes its inspiration from Frank Lloyd Wright’s stained glass.

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Cultured Cuff

Lush with the gold and burnt umber hues of autumn, this new Evocateur cuff takes its inspiration from the iconic stained glass of architect Frank Lloyd Wright. A special statement piece and a unique tribute to a legendary American talent.

evocateurstyle.com

$378

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14K yellow gold earrings with diamonds.

Effortless Elegance

Hannah G’s signature is simple, interchangeable looks: Think shimmering diamonds accented with pops of color, hoop earrings with swappable charms, and streamlined gold with subtle textural accents. This fresh, remarkable brand nails style without sacrificing timelessness in a way your customers will be hard-pressed to resist.

hannahgjewelry.com

$1,120

Platinum and emerald ring.

Emerald Empress

The new Emerald Platinum collection from Mia Katrin for Jewel Couture brings pure, old Hollywood elegance and glamour to the modern age. Opulent platinum settings offer a delicate dance of intricate details and clean negative space to make an unforgettable impact.

jeweljewel.com

$7,800

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14K yellow gold necklace.

Chic and Sensual

We’re seeing an Instagram influx of sinuous, clavicle-caressing chains, and these sleek herringbone beauties from Ashley Zhang nail the trend perfectly. Lovely layered or solo, and sufficiently substantial to transition into sweater weather. Available in 3mm or 5mm width to suit all tastes.

ashleyzhangjewelry.com

$500

Watch with aluminum case and silicon strap in mesh optic.

Celestial Radiance

Inspired by one of nature’s most glorious phenomena — The Northern Lights — this striking new True Aurora collection of watches from Bering Time offers an array of dazzling color options. These modern, sporty timepieces are the perfect way to add a bewitching splash of color to your customers’ wrists.

beringtime.com

$119

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