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Check Out Your Fellow Jewelers’ Best-Selling Brands and Products from April

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Loose diamonds and bridal by Simon G were on fire! Maria Aguirre, Benold’s Jewelers, Austin, TX

Simon G 18K white gold ring with round white diamonds (1.01 TCW) and pear-shaped white diamonds (0.62 TCW). $8,910 (center stone not included),  simongjewelry.com

Top-Selling Jewelry Brands in April

Pandora (7), Gabriel & Co. (6), Rolex (5), Hearts on Fire (4), Stuller (4), Lafonn (3), Alex & Ani (2), Cargo Hold (2), ELLE (2), Forevermark (2), John Hardy (2), Kameleon (2), Martin Flyer (2), Quality Gold (2), Rembrandt Charms (2), Royal Chain (2)

* Brands mentioned by at least 2 of 135 Brain Squad members when asked what they would be reordering in May.

  • Benchmark tantalum wedding bands! New line for us and way outperformed our expectations. Scott Lefcourt, Scottsdale Fine Jewelers, Scottsdale, AZ
  • Our strong sellers in April were oval diamonds in custom bridal mountings and color gemstone rings and pendants, particularly in pink! Annette Kinzie, Leonard Jewelry, Stillwater, OK
  • Lika Behar 24K gold jewelry, Tee Jay Originals, Meira T and Gaja Silver Bali “rocked” our Ladies Night Out event. Diamond necklaces, earrings and jackets were the strongest producing categories. Denise Oros, Linnea Jewelers, La Grange, IL
  • Gabriel & Co. bridal was our standout category for the month! Another strong line for us this month was Lafonn. LaTisha Holland, Arlene’s Fine Jewelry, Vidalia, GA
  • Antique wedding bands, yellow gold in particular. Lauren Priori, L. Priori Jewelry, Philadelphia, PA
  • Custom design, ladies’ diamond wedding bands, and Forevermark diamonds led the way. David Mazer, Marks Jewelers, Montgomeryville, PA
  • It was a good month for larger colored stones in mixed mountings. James Doggett, Doggett Jewelry, Kingston, NH
  • For timepieces, we did very well with Breitling and sold a few Piagets as well. We also had a nice month in bridal. We sold several gorgeous engagement rings and some nice anniversary bands. Marc Majors, Sam L. Majors, Midland, TX
  • Custom wedding bands and engagement rings seemed to be the hot ticket for April, as well as women who have decided that “treat yo’self” is a great motto! We love this saying! Mary Jo Chanski, Hannoush Jewelers, Rutland, VT
  • Engagement and wedding bands by Victor Corporation and silver by Berco and Classic of NY. Rosanne Kroen, Rosanne’s Diamonds & Gold, South Bend, IN
  • Antique silver pieces, diamond bracelets and black diamonds. Always on the lookout for good art deco jewelry. Donna Soodalter-Toman, DIVA, Newtonville, MA
  • Gabriel & Co. engagement rings really rocked. We also did well with Cordova halo birthstone jewelry preorders for Mother’s Day. Leslie’s by Quality Gold yellow gold products are moving nicely also. Shari Altman, B&E Jewelers & Gemologists, Southampton, PA
  • Personalized jewelry did well, with many styles such as nameplates making a bit of a comeback, especially in finer gold. Alex Weil, Martin’s Jewelry, Manhattan Beach, CA
  • Adjustable chains moved like crazy! Jennifer Farnes, Revolution Jewelry Works, Colorado Springs, CO
  • Men’s wedding bands in alternative metals and customized gold/gemstone rings, as well as women’s bands. Jill Keith, Enchanted Jewelry, Danielson, CT

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

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Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

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Hot Sellers

These Were The Hottest Selling Jewelry Brands For December (According To Our Brain Squad)

Rolex was at the top, with John Hardy close behind.

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Marathon’s LeStage Convertible bracelets and clasps. If you take the time to introduce the customers to them, they become a “must have” item that continues to sell additional clasps. — Joe Caron, Caron’s Jewelry, Bristol, RI

Top-selling jewelry brands in December

Rolex (9), John Hardy (8), Gabriel & Co. (7), Lafonn (5), Stuller (5), Allison-Kaufman (4), Ania Haie (4), Frederic Duclos (4), Gemsone (4), Vahan (4), ASHI (3), Bassali (3), Berco (3), Cargo Hold (3), David Yurman (3), Hearts On Fire (3), Keith Jack (3), Michou (3), Nicole Barr (3), Pandora (3), Roberto Coin (3)

* Brands mentioned by at least 3 of 202 Brain Squad members when asked what they would be reordering in January.

  • People of all ages are loving those lab-grown diamonds! From bridal to studs, they have been a nice boost to profit margins! — Mark Kasuba, M. Edward Jewelers, Pittsfield, MA
  • Our basics diamond business continues to be strong (studs, line bracelets, etc.). Branded goods such as David Yurman, Rolex, Mikimoto, and John Hardy are still very strong! — Lowell Kronowitz, Levy Jewelers, Savannah, GA
  • Allison-Kaufman really came through for us this December as best sellers within the store, but they also got us some special orders on time to make our shopping friends happy! — Annette Kinzie, Leonard Jewelry, Stillwater, OK
  • ASHI Lovebright collection did well. Good look for the money. — Bill Elliott, Ross Elliott Jewelers, Terre Haute, IN
  • Kit Heath silver. Just put it in for the holidays and sold through it. — Michael Kanoff, Michael’s Jewelers, Yardley, PA
  • Carizza bridal from Shah Luxury, Flexi diamond rings and bangles from Iddeal Jewelry, $299-$999 priced diamond earrings and fashion pendants from Gemsone. — Dan Levinson, Ellis Jewelers, Concord, NC
  • Our hottest item was Carla‘s new floating jewelry series (ruby, sapphire, emerald, and turquoise). Diamond studs seemed to do well, along with small diamond pendants. — Allison Leitzel-Williams, Leitzel’s Jewelry, Myerstown, PA
  • We did really well with Michou, Tracy Arrington, Ania Haie. Classic pieces like diamond stud earrings are always in style and are the perfect gift. — Shannon Akridge, Clater Jewelers Diamond Center, Louisville, KY
  • Roberto Coin and Mikimoto were our stars. Lots of diamond studs and hoops. Not a great bracelet year. — Steven B. Goldfarb, Alvin Goldfarb Jeweler, Bellevue, WA
  • It was the year of the bracelet for sure. Flexible and expansion diamond bracelets from Variety Gem were hot! — Travis Piper, Piper Diamond Co., Vincennes, IN
  • Very few sales from the showcases but lots of custom pieces that consisted of taking pieces apart and making multiple matching items for members of the same family. I had four families that had me do that this season. — Dana Danford, Megagem, Anchorage, AK
  • Gemsone was our best seller. We saw several customers come in with their holiday flyer that we mailed out. — Gregory Fliegauf, Fliegauf Jewelers, Washington, NJ
  • Our silver and gold/silver jewelry category was excellent, including John Hardy (new this year) and Vahan, Some years are diamond stud years, and this year was one. Hearts On Fire sold well. — Richard Frank, Goldstein’s, Mobile, AL
  • Vibhor and Memoire: both very basic styling, extremely clean finishing and well priced. — Jon Walp, Long Jewelers, Virginia Beach, VA
  • Non-tennis diamond bracelets. Particularly Hulchi Belluni. Their price points and expandable links were a big hit. — Ralph Vandenberg, Vandenberg’s Jewellers, Edmonton, AB
  • Custom-made engagement rings with oval and pear diamonds. — Scott Lefcourt, Scottsdale Fine Jewelers, Scottsdale, AZ
  • Stack bands and stack bracelets from Gabriel & Co. and Sylvie Collection, larger diamonds, and Freida Rothman. — Robin Lies, Burnell’s Creative Gold, Wichita, KS
  • Elizabeth Locke and Damaso continue to be my best sellers. We also had a very nice season with pieces from Penny Preville. — Marc Majors, Sam L. Majors, Midland, TX
  • Aside from the normal diamond studs, we did very well with sapphire, ruby and especially emerald jewelry — who knew? These had been slow for years! — Debbie Fox, Fox Fine Jewelry, Ventura, CA
  • Custom lab-grown diamond engagement rings continue to be hot for our market. — Beth Cevasco, Scott’s Custom Jewelers, Fairlawn, OH
  • Diamond, diamonds and did I mention diamonds?!? Please don’t mention this to color, but they lagged way behind unless they were a designer label like Doves or Bassali! Custom rocked November and will present well in January, but was lackluster for the holidays, unless it was diamonds! — Denise Oros, Linnea Jewelers, La Grange, IL
  • Studs and oddly strands of pearls did well. — Rex Solomon, Houston Jewelry, Houston, TX
  • My wire-wrapped bracelets accounted for more than 60 percent of all my December sales. — Janne Etz, Contemporary Concepts, Cocoa, FL
  • Colored stone jewelry did very well for me. Stones from Scott Spurling and Kimberly Collins were a big help! Thanks guys. — Tommy Thobe, The Village Gem, Perry Hall, MD
  • Diamonds! Diamond studs, diamonds for engagement rings, diamond bands, diamond bracelets. Also, Montana sapphires and Montana Yogo sapphires, which are our specialty. The weirdest trend we saw were pins! We sold more brooches in December than we had in the previous two years! — Jennifer Hornik Johnson, Miller’s Jewelry, Bozeman, MT
  • Our own unbranded colored stone jewelry did terrific, and we sold lots of diamond stud earrings, and unbranded bracelets. Frederic Duclos was by far the best designer seller we had. — Brian McCall, Midwest Jewelers and Estate Buyers, Zionsville, IN
  • Hearts on Fire: because they outshine everything, and customers who experience one piece come back for more, every time. Gabriel fashion: because they have a great look for the price, and can fit into (almost) any budget. Diamond solitaire earrings: because they are classic! — Kim Hatchell, Galloway & Moseley, Sumter, SC

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

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Tools and Services

The Newest Catalog from Artistry and More Service News for February

Plus a free Winter Survival Guide from CG Creations.

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More Artistry

Artistry, Ltd. has released a new 144-page catalog for 2020, which includes Artistry’s products in precious color, semi-precious color, pearl, diamond, gold and sterling silver, as well as an entire section dedicated to Graymoor Lane Designs, Artistry’s first branded collection. artistrylimited.com

JA 2020

Jewelers of America (JA) has announced it will host the second annual Jewelers of America National Convention at the InterContinental New York Barclay July 26-28, 2020. The theme of the 2020 conference is “Envision.”
jewelers.org

Carats for Your Health

Looking to expand your clientele to include more white-coated, scrubs-wearing MD types of patients? Porte Marketing now offers an exclusive cross-promotion marketing program specifically for jewelry retailers interested in reaching out to potential customers at hospitals and medical practices.
portemarketing.com

Cold Weather, Hot Tips

CG Creations has published a free Winter Survival Guide, including seasonally appropriate items from recognizable brands like Wind & Fire – The Art of Eco-Sustainable Jewelry, Gold Horizons Charms, Stellar White Fine Sterling Silver, and more. cgcreations.com

Gemfind’s Finds

GemFind Digital Solutions has amassed a fascinating store of data gathered from consumer activity on Gemfind-managed retail websites. Offering valuable insight into consumer trends, this information is available through a subscription service or as an in-depth report. gemfind.com/trends-report

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New Arrivals

From Sunrise Hues To Classic Blue, Here Are 18 New Colored Gemstone Designs

These colorful gems will brighten your showcases.

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COLORED STONES CALL to customers who crave individuality; finding exactly the right color to connect with is a powerful act of personal expression. Add in the continuing parade of royals and celebrities rocking colored gems in public, and it’s no wonder that desire for stones in stunning shades is running high.

(PICTURED ABOVE)

Ostbye color stackable ring styles worn by model Daria Pershina include diamond halo (0.11 TCW) with 4.6 mm round gemstone center ring available in ruby and 14K rose gold, emerald and 14K yellow gold, and sapphire and 14K white gold, $1,399-$1,569; 13-gem birthstone rings available in 13 gemstones prong-set in 14K gold, $349-$689; and single bezel-set birthstone rings available in 13 gemstones prong-set in 14K gold, $369. Visit ostbye.com for more or call (866) 553-1515. PHOTOGRAPHER: Flashbox Photo Studio, Los Angeles. Laura Keys, art director. AGENCY: Bounty Models LA.

Sunrise Hues

The iridescent, multi-hued magic of the dawn is a color story we’ll happily enjoy every single day. The color of new beginnings, these scintillating shades are soothing, inspiring, uplifting, and so powerfully pretty.

Lisa Nik

18K yellow gold ring with tourmaline and diamonds.

$23,600

(310) 729-9760, lisanik.com

Jane Taylor Jewelry

14K yellow gold necklace with citrine and garnet.

$2,860

(413) 256-840, janetaylor.com

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Leslie Paige Jewelry

14K yellow gold necklace with pink sapphire, garnet, rubellite, kunzite, and morganite.

$3,960

(949) 683-6459, lesliepaigejewelry.com

JYE’s International

18K white gold necklace with ruby (1.28 TCW) and diamonds (2.07 TCW).

$13,535

(415) 621-8880, jyescorp.com

Daria de Koning

18K yellow gold earrings with rhodochrosite and aquamarine.

$9,900

sales@dariadekoning.com, dariadekoning.com

EFFY Jewelry

14K yellow gold bracelet with pink sapphires.

$1,715

1-877-ASK-EFFY, effyjewelry.com

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Denny Wong Design

14K yellow and rose gold pendant with sapphires.

$2,500

(808) 947-0188, dennywong.com

Sloane Street by Gadbois Jewelry

18K rose gold earrings with Peruvian pink opal, tourmaline, pink sapphire, and diamonds.

$8,240

(949) 759-8010, gadboisjewelry.com

Jane Magon Collection

Necklace with carnelian, 22K yellow gold leaf, and 14K yellow gold clasp.

$4,400

(646) 325-1191, janemagon.com

True Blues

Have you heard the news? “Classic Blue” is the 2020 Pantone Color of the Year. This stately sapphire shade is iconic indeed, and its cool perfection has us craving beautiful, bountiful blues of all sorts, from sky to sea to everything
in-between.

Lord Jewelry

18K yellow gold ring with rose cut sapphire (2.30 TCW), diamonds (0.20 TCW), and translucent blue enamel.

Price on request

(213) 489-0039, lordjewelry.us

Berco

14K white gold necklace with blue topaz and diamonds.

$660

(800) 621-0668, bercojewelry.com

Omi Privé

Platinum earrings accented with black rhodium featuring round sapphires (3.31 TCW) and diamonds (0.56 TCW).

$21,600

(877) 664-4367, omiprive.com

Parle Gems

14K yellow gold ring with Montana sapphire (1.60 TCW).

$4,515

1-800-635-9800, parlegems.com

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Julie Lamb NY

18K rose gold necklace with blue zircon.

$12,000

(917) 209-7280, julielambny.com

Lafonn

Platinum-bonded sterling silver ring with lab-grown sapphires and simulated diamonds.

$350

(855) 2-LAFONN, lafonn.com

David Gross

Platinum ring with sapphire (3.72 TCW) and diamonds (0.52 TCW).

$34,000

(212) 542-3199, davidgrossgroup.com

Philip Zahm Designs

18K yellow gold ring with Ethiopian opal (15.20 TCW) and Paraiba tourmaline melee.

$21,500

(831) 662-3533, philipzahm.com

Graziela Gems

18K white gold, rhodium, and blue sapphire earrings.

$1,990

(800) 961-1170, grazielagems.com

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