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Christmas in July, I Forgot Day, and More Big Dates in July

Don’t miss this opportunity to cool down your clients on National Ice Cream Day.

Published

11 months ago

June 7, 2023

INSTORE Staff Instore June 2023 Issue

Christmas in July, I Forgot Day, and More Big Dates in July

1 Little known fact: The ZIP in ZIP Code stands for Zone Improvement Plan and was part of an upgrade of the mail system under the Kennedy administration. Mark The Zip Code’s 60th Birthday with an experiment in location-based marketing by choosing a nearby market you don’t normally target in your Facebook or Google ads.

2 Today is the halfway point of the year, which is why it was chosen to host I Forgot Day, a nifty opportunity for people to make up for all the birthdays, anniversaries, new births and graduations they missed in the first six months of the year. Urge your customers to take advantage of this great second bite at the apple to make amends for their oversights.

15 “Give me liberty or give me death … by ice cream.” On National Ice Cream Day, team up with a local ice cream parlor and offer a free cup (less messy than a cone) to anyone who comes in for a summerly browse.

25 Christmas In July. Yes, it’s 91 degrees outside, the last piece of music anyone wants to hear is Silent Night, but these sales work. Do you have any old stock to move as you begin initial preparations for the winter holiday period?

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”