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Cincinnati Boutique Owner Draws on Flower Power

Rachel Pfeiffer is inspired by gardening, yoga and botanical motifs.

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Rachel Pfeiffer

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Favorite Season. Right now I’m going to say spring but when fall rolls around I’m going to say fall. Winters are dismal. Summers are hot and humid.

Day to Day. We closed our business temporarily on March 17 (when the state of Ohio closed non-essential businesses). I will say that people are very supportive. I’ve seen a lot of kindness during this time. I’ve received a lot of support from our customers and friends and family. People really care about you and they care about your business and want you to succeed. We’re just going from day to day. I can’t worry about what’s going to happen in the future.

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A Liquidation Sale during a Pandemic? Wilkerson Showed Them the Way

For 25 years, Stafford Jewelers of Cincinnati, Ohio, was THE place to go for special gifts, engagement diamonds, high-end Swiss watch brands — in other words, the crème de la crème of fine jewelry. But this summer, the Stafford family was ready to retire. So, they chose Wilkerson to help them close up shop. “One of the biggest concerns was having the sale in the middle of COVID,” says Director of Stores Michelle Randle. Wilkerson gave the Stafford team plenty of ideas as well as safety guidelines, which they closely followed. “All of the employees felt safe, the customers coming in the door felt safe and we did a lot of business,” says Randle. How much business? “The inventory flew,” she says. Translation: They sold millions and millions of dollars-worth of merchandise. Randle calls it, “an incredible experience.” Would she recommend Wilkerson to other retailers who are thinking of thinning their inventories or retiring? “Everyone got more than what they expected out of the sale. You have to hire Wilkerson. They’re amazing.”

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