NEW YORK – Citizen has announced Vera Wang for Citizen, a designer collaboration launching Spring 2027. The partnership coincides with the brand’s 50th anniversary of Eco-Drive and brings together Wang’s fashion background with Citizen’s watchmaking history.
Vera Wang
“At Citizen, innovation has always been about more than technology – it’s about how technology empowers design,” said Jeffrey Cohen, President of Citizen Watch America. “Partnering with Vera Wang was a rare opportunity. This wasn’t a licensing relationship; we collaborated side by side. Vera chose Citizen intentionally, and the trust and respect between us allowed her vision of how women wear watches today to guide the process. The result is a collection that resonates with our long-time fans and a new generation of women seeking style, sophistication, and performance.”
The Vera Wang for Citizen collection is a 24-piece watch line launching globally in Spring 2027. The collaboration reflects Citizen’s continued investment in its women’s watch business, which the company describes as one of the fastest-growing segments within the global watch market. Recent releases including the Citizen L Rainell and Fio collections reflect the company’s focus on design-forward collections for women.
“My decision to partner with Citizen was deeply intentional,” said Vera Wang. “With more than 100 years of watchmaking expertise, they bring a level of technical innovation and craftsmanship that’s rare in the industry, according to Wang. Their ability to execute at scale without compromising artistry allowed us to explore new silhouettes and reimagine how time can be worn for women who define their own style.”
Developed through a close creative partnership, the collection reflects Wang’s hands-on involvement across concept development, material selection, and case architecture. The assortment spans ready-to-wear styles for men and women and jewelry-inspired pieces.
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Each piece is powered by Citizen’s Eco-Drive technology, which converts natural or artificial light into energy to power the watch, eliminating the need for battery replacement. Citizen has offered light-powered watch technology for more than 50 years, according to the company.
Dial materials used in the collection include natural washi (Japanese paper), ultra-thin sapphire glass, mother-of-pearl and color-shifting structural inks — all engineered to transmit light. The company says these material choices have enabled slimmer case profiles, richer dial detailing, and greater dimensionality across the line.
The collection will be available on the Citizen website and at select retailers beginning Spring 2027.
