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CITIZEN Brand Ambassador Naomi Osaka Defeats Serena Williams In US Open Finals




(PRESS RELEASE) NEW YORK – CITIZEN’s new brand ambassador, Naomi Osaka, one of Japan’s top-ranked tennis professionals, defeated tennis star, Serena Williams, in this weekends’ US Open Finals.

Osaka, currently ranked 7 after this year’s US Open, took home her first major victory in her pro career with her defeat over Williams. Winning 6-2, 6-4 in a highly exciting yet controversial match, Osaka became the first Japanese woman to win a Grand Slam final.

Osaka participated in the US Open Tennis Championships wearing her CITIZEN Eco-Drive Bluetooth watch throughout. 

“We are thrilled to have Noami as part of the CITIZEN Watch family and congratulate her on an incredible win here at the US Open,” said Jeffrey Cohen, President Citizen Watch America. “Naomi is a true testament to our brand philosophy of ‘Better Starts Now’ and we look forward to following along in all her endeavors.”

CITIZEN partners with tennis professional Naomi Osaka under the CITIZEN brand statement, “Better Starts Now,” the belief that no matter who you are and what you do, it is always possible to make something better — and now is the time to start doing it. Osaka is the ideal symbol to demonstrate the uncompromising drive to become the top of her game worldwide without the pretense that sometimes comes with fame and accomplishment.

“I’m honored to have Naomi Osaka join us as our new brand ambassador. Her dynamic spirit of advancing forward shares the same essence of our brand spirit. People around the world are taking notice of her powerful moves and imagination. Likewise, we would like to demonstrate exciting new products based on expertise and innovation,” said Toshio Tokura, President and CEO of CITIZEN Watch Co. Ltd.


“I am delighted to be a part of the auspicious team of CITIZEN brand ambassadors,” said Naomi Osaka. “’Better Starts Now’ fits perfectly with my philosophy of taking on new challenges to reach the top of the world as a tennis sports representative. I hope my CITIZEN watch becomes a personal lucky charm from now on” she adds.

CITIZEN continues to support athletes of various sports from figure skating, table tennis to rugby, who represent not only Japan but other countries as well, in their pursuit of sports excellence. This integral spirit of always striving to improve befittingly aligns with the company’s deep-rooted philosophy of constant innovation as a true manufacture d’horlogerie throughout all phases of manufacturing from design and production of movement components to the watch’s final


For further information about Naomi Osaka as CITIZEN’s brand ambassador, please visit:





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