SPONSORED CONTENT With a history of “firsts” and a commitment to the future, Citizen continues to lead the industry in watch design, technology and development. Experience. It’s an element of watchmaking that isn’t easily attained. It’s also why Citizen watches are some of the most precise and technologically advanced timepieces in the world. At Citizen, 100 years of watchmaking experience combines with the company’s modern day investment in design and technological innovation to give retail jewelers — and their customers — some of the most exciting, beautiful and precise timekeeping instruments in the world. From the company’s origins in producing their first timepiece — a pocket watch — in 1924 to advances in materials, movements and case design, Citizen continues to advance the craft of watchmaking in three key areas: Performance, Style and Innovation. Here are some recent developments that underscore Citizen’s dedication to this trio of excellence. I. PERFORMANCE Citizen’s prowess in movement and materials innovation is evident in the company’s ever-evolving Promaster Collection. This year, three new limited edition sea, land and air models celebrate Promaster’s 35th anniversary. Some of these professional-grade timepieces feature Cal. U680 movements, Citizen’s proprietary Super Titanium™ cases and an assortment of improved functions. And, for the first time, a new smaller case is available in the Promaster Dive 37mm Series. With black, blue or pink cases, dials and bands, these petite models are nonetheless just as functional as their more robust 44mm Promaster Dive counterparts. Capturing the spirit of exploration in the air, on land, or at sea, the Promaster line marks its 35th anniversary of professional-grade adventure with a new limited edition series. Introducing the new Promaster Skyhawk A-T, an exclusive addition that features atomic timekeeping and an elegant rose gold and black colorway. Limited to 5,600 unnumbered pieces worldwide. MSRP: $995(Style JY8146-54E) This Promaster Dive watch features a small yet versatile 37mm case size and a rose gold-tone stainless steel exterior, topped off with a soft pink polyurethane strap. Features include oversized hands and luminous, applied markers for quick readability at even the deepest depths. Water resistant to 200 meters and sustainably powered by any light with Eco-Drive technology. MSRP: $395(Style EO2023-00A) II. STYLE What’s a watch if it doesn’t say something about your personal style? Citizen combines color, form and function so its watchmaking technology works flawlessly yet still looks stunning on the wrist. From sleek integrated case-and-bracelet combinations to colorful dials and inspired silhouettes, look to Citizen for designs that are playful, sophisticated and sustainable, with water resistance and Eco-Drive technology that harnesses the power of any light source so there’s no need for battery replacement. The “Tsuyosa” Automatic is ultramodern sports styling at its very best. With a versatile 40mm design, a gold-tone stainless steel case and a seamlessly integrated matching bracelet, the timepiece features a striking sunray green dial and a 3 o’clock date window and contrasting gold-tone details. Powered by an automatic movement and offering up to 50 meters of water resistance, this refined timepiece is perfect for wear any time of day. MSRP: $495(Style NJ0152-51X) Classic lines and subtle sophistication define the newest addition to Citizen’s women’s collection, the Citizen L Bianca. This exquisite timepiece embodies sustainable luxury, with a design inspired by feminine motifs and art deco. The distinctive gold-tone stainless steel case and bracelet make it the perfect piece for everyday elegance. Sustainably powered by Eco-Drive technology and water resistant to 50 meters. MSRP: $425(Style EW5602-57D) III. INNOVATION Long known for its innovative spirit, Citizen continues to lead the industry in design and materials manufacture. Three categories form the new Zenshin Collection, all made from super light, super durable Super Titanium™. The Zenshin chronograph and three-hand models feature Eco-Drive technology, while the Zenshin Mechanical offers the in-house Citizen Cal. 8213 automatic movement. And, though it was first introduced in 1987, the Attesa Collection of chronographs also combines sleek, Super Titanium™ cases, Satellite Wave timekeeping technology and dramatic design elements for a beautiful display of design and functionality. This watch from the new Zenshin Collection offers classic proportions and a distinctly modern style. With a 42.5mm brushed silver-tone Super Titanium™ case and integrated bracelet, this timepiece features a light blue dial with an outer tachymetric scale and triple register configuration in black. Eco-Drive powered so it never needs a battery. Water resistant to 100 meters. MSRP: $625(Style CA4610-85M) Citizen’s Attesa Super Titanium™ 44.6mm chronograph with satellite timekeeping showcases Citizen’s watchmaking experience. A Super Titanium™ case and matching bracelet with black DLC coating joins an Earth-inspired dial with a three-register chronograph and date display. Limited to 1,900 unnumbered pieces worldwide. MSRP: $2,295(Style CC4057-60E)
