Press Releases

CITIZEN Debuts Exclusive Citizen Premier Category

Showcasing a century of watchmaking expertise CITIZEN launches new luxury category.

Published

3 weeks ago

March 6, 2025

Press Releases

(PRESS RELEASE) NEW YORK, NY — CITIZEN, a global leader in precision watchmaking, introduces Citizen Premier, an exclusive category that redefines luxury timepieces by fusing over 100 years of innovation, style, and craftsmanship. Citizen Premier brings together two distinguished collections—Series8 and Attesa—each a testament to sophisticated design and cutting-edge technology in movements and materials.

Where Performance, Style, and Innovation Converge
Citizen Premier represents the pinnacle of watchmaking, pushing boundaries in movement technology, materials, dial craftsmanship, and design. Each collection within this category strikes the perfect balance between technological excellence and refined aesthetics, offering a distinct expression of modern luxury.

With a thoughtful and strategic approach, CITIZEN has introduced these collections to the U.S. market, ensuring each launch is met with anticipation and acclaim. Series8 made its U.S. debut in 2023, setting the stage for CITIZEN’s expansion into entry-level luxury automatic timepieces. Now, the brand proudly emphasizes Attesa as CITIZEN celebrates 55 years of titanium innovation—solidifying Citizen Premier as a seamless fusion of heritage and modernity.

“At CITIZEN, we have spent more than a century perfecting the art of timekeeping,” said Jeffrey Cohen, President of Citizen Watch America. “Citizen Premier is the culmination of that journey—melding our heritage with modern innovation to offer a truly refined luxury experience.”

Two Iconic Collections

Series8 – Merging bold, sporty aesthetics in an automatic movement, Series8 is designed for those who value both style and durability in a luxury timepiece.
Attesa – Inspired by CITIZEN’s groundbreaking innovations in Super Titanium and Eco-Drive technology born in the 1970s, Attesa offers sleek, avant-garde designs with cutting-edge movements, materials, and sustainable craftsmanship.

With over a century of horological expertise and 55 years of pioneering titanium innovation, from the groundbreaking development of Super Titanium—a material five times harder and 40% lighter than stainless steel—to the world’s first light-powered watches with Eco-Drive technology, CITIZEN has consistently redefined industry standards. Now CITIZEN continues to push the boundaries, offering discerning collectors and everyday enthusiasts a new standard in modern, inclusive luxury with the introduction of Citizen Premier, a testament to the brand’s relentless pursuit of precision, durability, and design mastery.

For more information, please visit www.CitizenWatch.com.

Ready to Relocate? Wilkerson Makes Your Move Seamless

When Brockhaus Jewelry decided to leave their longtime West Main Street storefront for a standalone building elsewhere in Norman, Oklahoma, owners John Brockhaus and Brad Shipman faced a familiar challenge: how to efficiently reduce inventory before the big move. Their solution? Partnering with liquidation specialists Wilkerson for a second time. "We'd already experienced Wilkerson's professionalism during a previous sale," Shipman recalls. "But their approach to our relocation event truly impressed us. They strategically prioritized our existing pieces while tactfully introducing complementary merchandise as inventory levels decreased." The carefully orchestrated sale didn't just meet targets—it shattered them. Asked if they'd endorse Wilkerson to industry colleagues planning similar transitions—whether relocating, retiring, or refreshing their space—both partners were emphatic in their approval. "The entire process was remarkably straightforward," Shipman notes. "Wilkerson delivered a well-structured program, paired us with a knowledgeable advisor, and managed every detail flawlessly from concept to completion."