Big Survey

Citizen Is 2024’s Best-Performing Watch for Retailers, According to the Big Survey

Seiko and Rolex rounded out the top three brands.

Published

1 year ago

October 16, 2024

Trace Shelton

Citizen once again earned the top spot in our Big Survey as the best-performing watch brand, earning 94 votes, which was more than a quarter of the total votes cast. Seiko, Rolex and Bulova were next with 39, 35 and 28 votes, respectively. Tissot rounded out the top 5 with 23 votes. Results are based on the responses of 331 independent jewelry retailers to the question, “What are the three best-performing watch lines that you carry?”

What are the 3 best-performing watch brands that you carry?

Citizen Is 2024’s Best-Performing Watch for Retailers, According to the Big Survey

NOTE: The INSTORE 2024 Big Survey was conducted via an anonymous online form from mid-August to late September, attracting more than 700 responses from American jewelry-store owners and managers. The full results will be published in the November edition of INSTORE.

How Howes Diamond Jewelers Closed a Location — and Opened the Door to What's Next

Dan Howes grew up in his family's jewelry business, eventually taking the helm of two locations his father launched in 1964. When it came time to consolidate, he turned to Wilkerson. "It was a pretty easy decision," Howes says, citing the company's strong reputation and a friend's successful experience. Wilkerson's proven sales roadmap delivered — meeting projected financial goals and guiding the process every step of the way. "This is their profession. They have it dialed in."