(PRESS RELEASE) CITIZEN Watch expands its TSUYOSA collection with the introduction of three new, vibrant models designed to bring color and excitement to everyday wear. Marking a first for the collection, these compact 37mm timepieces offer simple and timeless design with a stylish, sporty twist.
Inspired by the Japanese word for strength, ‘TSUYOSA,’ these watches embody durability and versatility, with a key feature of the collection being its diverse range of color variations. The collection offers a vibrant array of colors, including bright hues designed to evoke happiness and joy. For the first time, CITIZEN introduces a 37mm case size, further expanding the range of options. Available in three stunning dial colors—Ice Blue, Pastel Pink, and Dark Green—these new additions bring even more variety to suit your everyday style.
The bright, refreshing Ice Blue color is the same as the popular 40mm NJ015 series (model number NJ0151-88M). The Pastel Pink dial has a soft and gentle pink hue that exudes warmth and calming energy. The Dark Green dial is a subdued yet stylish choice, featuring a slightly different shade of green to the 40mm Green NJ015 model (model number NJ0150-81X).
All of these models provide superior functionality including water resistance to 5 BAR, sapphire glass, and a smooth and comfortable stainless steel bracelet.
The TSUYOSA collection continues to offer a range of appealing timepieces that allow anyone to express their individuality.
Product Specifications
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- Magnifier over the date window at the 3 o’clock position
- Lume on the hands and indices
- The crown sits at the 4 o’clock position to maintain the watch’s sleek, slimline silhouette
- The case features chamfering and fine brushed finishes, and the polishing of the case and bracelet, and the smooth, rounded links make the watches incredibly comfortable to wear
- Sapphire glass
Ready to Relocate? Wilkerson Makes Your Move Seamless
When Brockhaus Jewelry decided to leave their longtime West Main Street storefront for a standalone building elsewhere in Norman, Oklahoma, owners John Brockhaus and Brad Shipman faced a familiar challenge: how to efficiently reduce inventory before the big move. Their solution? Partnering with liquidation specialists Wilkerson for a second time.
"We'd already experienced Wilkerson's professionalism during a previous sale," Shipman recalls. "But their approach to our relocation event truly impressed us. They strategically prioritized our existing pieces while tactfully introducing complementary merchandise as inventory levels decreased." The carefully orchestrated sale didn't just meet targets—it shattered them.
Asked if they'd endorse Wilkerson to industry colleagues planning similar transitions—whether relocating, retiring, or refreshing their space—both partners were emphatic in their approval. "The entire process was remarkably straightforward," Shipman notes. "Wilkerson delivered a well-structured program, paired us with a knowledgeable advisor, and managed every detail flawlessly from concept to completion."
