Press Releases

Citizen to Participate in Milan Design Week

Published

9 years ago

February 10, 2016

INSTORE Staff

(Press Release)
Citizen has announced that it will participate in the Milano Salone (Milan Design Week) 2016, one of the world’s largest design festivals.

In an effort to explore the relationship between light and time through the evolution of Eco-Drive technology, Citizen exhibited at Milan Design Week in 2014 for the first time. That installation was a collaboration of Citizen’s in-house design team and Tsuyoshi Tane, a member of Paris architectural design firm DGT. It was honored with a 2014 Milano Design Award and also earned recognition at the London International Awards 2015. An exhibition to show the award-winning installation in Japan was held in 2014 at the Spiral Building in Aoyama, Tokyo. The event attracted more than 70,000 visitors. This year, Citizen will show the installation again in Milano under the same design collaboration as before.

The company in 1976 developed the world’s first light-powered analog watch. Later known as Eco-Drive, this proprietary Citizen technology allows a watch to keep telling the correct time by using virtually any light source to generate its own power, thereby eliminating the need to replace batteries. Watches using this technology are now available in more than 100 countries around the world.

Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration

After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years." Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations. The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.