Press Releases

Citizen to Participate in Milan Design Week

Published

10 years ago

February 10, 2016

INSTORE Staff

(Press Release)
Citizen has announced that it will participate in the Milano Salone (Milan Design Week) 2016, one of the world’s largest design festivals.

In an effort to explore the relationship between light and time through the evolution of Eco-Drive technology, Citizen exhibited at Milan Design Week in 2014 for the first time. That installation was a collaboration of Citizen’s in-house design team and Tsuyoshi Tane, a member of Paris architectural design firm DGT. It was honored with a 2014 Milano Design Award and also earned recognition at the London International Awards 2015. An exhibition to show the award-winning installation in Japan was held in 2014 at the Spiral Building in Aoyama, Tokyo. The event attracted more than 70,000 visitors. This year, Citizen will show the installation again in Milano under the same design collaboration as before.

The company in 1976 developed the world’s first light-powered analog watch. Later known as Eco-Drive, this proprietary Citizen technology allows a watch to keep telling the correct time by using virtually any light source to generate its own power, thereby eliminating the need to replace batteries. Watches using this technology are now available in more than 100 countries around the world.

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