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Citizen Commercial Features Iconic ‘I’m Late’ Song From Alice In Wonderland — Watch the Video

It features the famous White Rabbit along with several hidden references to the classic film.

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(PRESS RELEASE) LAKE BUENA VISTA, FL – Along with the unveiling of Citizen’s newly branded in-park clocks at Walt Disney World Resort and the Disneyland Resort as well as its Mickey Mouse timepiece launch, Citizen continues to emphasize time with the song choice for its first-ever commercial.

Paying homage to the Disney classic Alice in Wonderland, the commercial features a reworking of the iconic song “I’m Late” as sung by the White Rabbit.

The global television spot, the first in the brand’s alliance with Disney, features the famous White Rabbit along with several hidden references to the classic film. Brought to life by creative production partner Townhouse, the classic fairytale is reimagined into a modern wonderland with a combination of live action and CGI featuring Alice, the infamous Cheshire Cat, Mad Hatter and more.



The story opens with playful bunnies rushing a street lined with daisies. One of them is the White Rabbit in a race against time, but in today’s world. In the first scene, he’s late to a meeting with Alice and the Mad Hatter, both of whom are wearing their Citizen timepieces. In the second scenario, the White Rabbit is late to a showing of “Queen of Hearts” at the Kings Theatre. A modern-day Cheshire Cat checks his Citizen timepiece as he enters the theater on time, only to shut the door closed as the White Rabbit runs to enter, but is too late. Throughout the commercial, those around the White Rabbit, like Tweedledee and Tweedledum, are struck by his rushed persona, while the White Rabbit continues on his quest to be on time.

The commercial can be seen globally in two 15-second versions and two 30-second versions starting this fall and will air on select television networks, including ABC and FOX, as well as on Roku and in cinema with Screenvision.

Each year, Citizen will continue to celebrate its alliance with Disney by using an iconic Disney tune for advertising.

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Texas Jeweler Knew He'd Get Only One Shot at a GOB Sale, So He Wanted to Make It Count

Most retailers only have one GOB sale in their lifetimes. This was the case for Gary Zoet, owner of Shannon Fine Jewelry in Houston, Texas. “Wilkerson has done thousands of these sales,” says Zoet. “I’ve never done one, so it’s logical to have somebody with experience do it.” The result exceeded Zoet’s expectations. Wilkerson took care of everything from marketing to paperwork. When it’s time for you to consider the same, shouldn’t you trust the experts in liquidation?

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Press Releases

Parcel Pro Launches Partnership with MJSA

This provides MJSA Premier-level members with exclusive rates for insured transportation.

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(PRESS RELEASE) Parcel Pro, a UPS Capital company, announced a partnership with Manufacturing Jewelers & Suppliers of America (MJSA) that provides MJSA Premier Members access to innovative technology and insured shipping at a time when the industry is experiencing rapid e-commerce growth.

Online sales of luxury goods continue to flourish with growth of 24% in 20171. According to the 2018 Luxury E-commerce Report, six out of 10 of the fastest growing luxury websites surveyed were jewelry and watch companies. Jewelry represented 13.4% of the 130 companies’ online sales.

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Additionally, consumers continue to express an interest in custom-designed jewelry. In fact, custom now represents 40% of the $10 billion bridal market2. With jewelers selling more online goods, the need for reliable, insured transportation is crucial to meeting customer demand.

“E-commerce retail revenue is expected to top $4.88 trillion by 20213, so it is no surprise we are seeing more luxury goods shipments,” said Parcel Pro President Manuel Valdez. “Our solutions and capabilities will help MJSA members meet the growing needs of their customers whether they’re shipping $1 million or $500 million in goods a year.”

“Our members require safe, secure shipping options—particularly given the high value of jewelry shipments—and MJSA is excited to be partnering with Parcel Pro to meet that need,” said David W. Cochran, MJSA president/CEO. “Parcel Pro’s international reach their tools to reduce risk, and their commitment to customer service have earned them a world-class reputation.”

Parcel Pro offers:

  • Secure pickup and delivery in key jewelry markets including New York City, Miami, Los Angeles, Chicago, and San Francisco.
  • Proactive package monitoring and carrier communications to minimize delivery delays and risks.
  • Myriad technology resources, including web tools for shipping, tracking, APIs, a mobile app, and integration with a Magento store.
  • Loss and damage protection for commercial shipments valued up to $150,000 in the U.S. and $100,000 to select countries and territories.

Parcel Pro makes it less risky to transport high-value goods. The company’s risk management and shipping procedures have been proven to reduce losses.

By endorsing Parcel Pro, MJSA provides Premier-level members with exclusive rates for insured transportation. “All of those members rely on us to provide the support and resources needed to help them to grow and to run their businesses efficiently and profitably,” said Cochran.

Parcel Pro is part of the MJSA Member Protection Package, a portfolio of leading business providers offering a spectrum of best-in-class services.

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Press Releases

Jewelry Designer Mark Schneider Wins 40th Spectrum Award

His philosophy of jewelry is to create designs as wearable art.

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(PRESS RELEASE) Mark Schneider, American award-winning fine jewelry designer, recently returned from the Spectrum Awards Gala at the Tucson Gem and Mineral Show where he was awarded his 40th AGTA (American Gem Trade Association) Spectrum Award for 2nd Place in the Men’s Wear division.

Each year a panel of experts at AGTA honors designers based upon the merits of their innovative designs. Having won 40 Spectrum Awards in divisions such as Men’s Wear, Business Day Wear, Bridal Wear, and Objects of Art, Schneider is one of the most recognized American designers of our time. He has had many of his pieces on display in museums throughout the country.

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Best known for his contemporary engagement rings, unique colored gemstone jewelry, and custom jewelry designs, his jewelry creations are known for their simplicity and clean, fluid lines. Schneider’s philosophy of jewelry is to create designs as wearable art. His out of the box thinking and skilled craftsmanship makes him a highly sought-after custom jewelry designer. Schneider’s designs are handcrafted on-site in his design studio in Long Beach, California.

From his bold color pieces to his unique bridal designs, Schneider pushes the conventional ideas of jewelry design and constantly strives to challenge himself in creating unique jewelry and designing with his customers in mind. His distinct perspective on jewelry making has earned him some of the most coveted design awards and honors within the jewelry industry. View his designs on his website at www.MarkSchneiderDesign.com.

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Press Releases

Select Jewelry Show Announces 2019 Dates & Locations

Mark it on your calendar.

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(PRESS RELEASE) Select Shows are smaller, more personal events featuring 55-65 of the most popular lines and prestigious brands. Select Shows were created ten years ago to provide the retail jeweler with comfort and convenience while working with nationally recognized fine jewelry designers and manufacturers in important categories retail jewelers need to achieve sales success.

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The shows run Sunday and Monday. Complimentary breakfast and lunch and a fabulous cocktail party are available to all attendees. Qualified retailers receive complimentary hotel accommodations.

For 2019 Select will be returning to the Ritz-Carlton in Dallas, Texas – September 8-9, 2019; the Ritz-Carlton Downtown, Washington, DC – September 15-16, 2019; and Foxwoods Resort & Casino in Connecticut – September 22-23, 2019.

Be sure to put Select Jewelry Shows on your calendar and discover a new way to do business. For more information visit www.SelectJewelryShows.com or call 844-285-1103.

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