Press Releases

Citizen Watch America Announces Big Hearts, Little Hands Initiative

It’s donating a portion of Citizen and Bulova sales to Jewelers for Children.

Published

3 years ago

April 14, 2020

INSTORE Staff

(PRESS RELEASE) Citizen Watch America announces the Big Hearts, Little Hands initiative, dedicating a portion of online sales from Citizen and Bulova watches to Jewelers For Children, an organization founded by the U.S. jewelry industry with the mission of helping children in need.

Now more than ever, resources are scarce. In order to come through this challenging time even stronger than before, Citizen Watch America recognizes the importance of taking care of one another.

Starting April 1 through June 30, Citizen Watch America will donate 10% of proceeds from each Citizen and Bulova watch sale made on their respective e-commerce websites. With a minimum donation of $10,000 and a maximum donation of $100,000, Citizen Watch America will help children in need and their families by supporting trusted non-profits like St. Jude Children’s Research Hospital, Make-A-Wish America, Elizabeth Glaser Pediatric AIDS Foundation, National CASA Association and more.

“It is times like these that we must come together and give back to communities that are still in need of support,” says Jeffrey Cohen, president of Citizen Watch America. “We are proud to continue our dedication to Jewelers For Children and give back to the children and families that are looking for relief, especially now.”

To learn more about Jewelers For Children, visit www.jewelersforchildren.org

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