The hire is part of a larger investment in digital.
NEW YORK — Citizen Watch America has named Barbara Garces as its first chief digital officer.
She’ll report to Jeffrey Cohen, president.
“Barbara’s wealth of experience in digital, B2B and B2C ecommerce, and strategic leadership makes her the perfect person to enhance our capabilities and identify new opportunities,” Cohen said in a press release.
Graces previously led digital teams at Ralph Lauren, Godiva Chocolatier and The Metropolitan Museum of Art. She’ll lead the development and implementation of Citizen Watch America’s comprehensive digital strategy, which will include the leveraging of emerging technologies and platforms.
In the announcement, Citizen Watch America explained that it will “continue to invest significantly in digital to transform the customer experience across myriad touchpoints and channels for all its brands, which include Citizen, Bulova, Caravelle, Frederique Constant, and Alpina.”
Citizen stated that it will soon launch an enterprise resource planning system and a new product information system “that will bring its portfolio of brands to the forefront of business technology.”
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According to the release: “These new infrastructure systems will help CITIZEN streamline its back-office operations and add efficiency to their new warehouse management system that was installed at its corporate headquarters in Torrance California last year.”
Family Legacy, New Chapter: How Wilkerson Turns 89 Years of History Into Future Success
After 89 years of serving the Albany community, Harold Finkle Your Jeweler faced a pivotal decision. For third-generation owner Justin Finkle, the demanding hours of running a small business were taking precious time away from his young family. "After 23 years, I decided this was the time for me," Finkle explains. But closing a business with nearly nine decades of inventory and customer relationships isn't something easily managed alone.
Wilkerson's comprehensive approach transformed this challenging transition into a remarkable success story. Their strategic planning handled everything from advertising and social media to inventory management and staffing — elements that would overwhelm most jewelers attempting to navigate a closing sale independently.
The results speak volumes. "Wilkerson gave us three different tiers of potential goals," Finkle notes. "We've reached that third tier, that highest goal already, and we still have two weeks left of the sale." The partnership didn't just meet financial objectives—it exceeded them ahead of schedule.
