Connect with us

Headlines

Citizen Watch America Names Chief Digital Officer

mm

Published

on

The hire is part of a larger investment in digital.

NEW YORK — Citizen Watch America has named Barbara Garces as its first chief digital officer.INSTORE Garces

She’ll report to Jeffrey Cohen, president.

“Barbara’s wealth of experience in digital, B2B and B2C ecommerce, and strategic leadership makes her the perfect person to enhance our capabilities and identify new opportunities,” Cohen said in a press release.

Graces previously led digital teams at Ralph Lauren, Godiva Chocolatier and The Metropolitan Museum of Art. She’ll lead the development and implementation of Citizen Watch America’s comprehensive digital strategy, which will include the leveraging of emerging technologies and platforms.

In the announcement, Citizen Watch America explained that it will “continue to invest significantly in digital to transform the customer experience across myriad touchpoints and channels for all its brands, which include Citizen, Bulova, Caravelle, Frederique Constant, and Alpina.”

Citizen stated that it will soon launch an enterprise resource planning system and a new product information system “that will bring its portfolio of brands to the forefront of business technology.”

Advertisement

According to the release: “These new infrastructure systems will help CITIZEN streamline its back-office operations and add efficiency to their new warehouse management system that was installed at its corporate headquarters in Torrance California last year.”

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

Promoted Headlines

Most Popular