Press Releases

Citizen Watch Unveils New ‘My Citizen’ App

It is currently available for download via the Apple Store and Google Play.

Published

6 years ago

November 9, 2018

INSTORE Staff

Citizen Watch Unveils New ‘My Citizen’ App

(PRESS RELEASE) NEW YORK – Citizen Watch unveils the new ‘My Citizen’ application for iOS and Android users that will enhance the overall ownership experience and help streamline the timepiece registration process.

By revolutionizing the way customers access their setting instructions and register their watches for warranty, this app is a first of its kind – digitally recognizing the face and case back of any Citizen timepiece. It allows a user’s smartphone to first identify, then transmit model, serial and caliber information to an online watch registration form, making not only timepiece registration easy, but accessing user manuals and contacting customer care seamless as well.

The ‘My Citizen’ app houses all information in one location, such as date and proof of purchase, warranty registration confirmation, owner’s manual and setting instructions. The ‘My Citizen’ app also provides notifications for new product releases and quick tap access to setting instructions when daylight savings or time-zone changes have been detected.

“It is important for Citizen to continue to seek innovation and digital leadership within the watch category,” says Barbara Garces, chief digital officer, Citizen Watch America. “By creating this application, Citizen continues to create value and convenience for its consumers through cutting edge technology.”

The Citizen digital team worked closely with global software and technology company Endava to strategize, design, and develop the app. Endava’s considerable engineering expertise, combined with the ability to devise and design compelling and meaningful user experiences, has allowed them to build and launch products for some of the largest global companies. This application is the first timepiece-related program built by Endava and Citizen holds category exclusivity.

The ‘My Citizen’ app is currently available for download via the Apple Store and Google Play.

For further information please visit, CitizenWatch.com

You Wouldn’t Cut Your Own Hair. Why Run Your Own Retirement Sale?

After being in business for over a quarter of a century, Wayne Reid, owner of Wayne Jewelers in Wayne, Pennsylvania, decided it was time for a little “me time.” He says, “I’ve reached a point in my life where it’s time to slow down, enjoy a lot of things outside of the jewelry industry. It just seemed to be the right time.” He chose Wilkerson to handle his retirement sale because of their reputation and results. With financial goals exceeded, Reid says he made the right choice selecting Wilkerson to handle the sale. “They made every effort to push our jewelry to the forefront of the showcases,” he says, lauding Wilkerson for their finesse and expertise. Would he recommend them to other jewelers who want to make room for new merchandise, expand their business or like him, decide to call it a day? Absolutely he says, equating trying to do this kind of sale with cutting your own hair. “The results are going to happen but not as well as if you have a professional like Wilkerson do the job for you.”