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Claire’s Teams With Macy’s for 20 Shop-in-Shop Locations

Partnership brings added jewelry and accessories to select department stores.

Published

2 years ago

December 5, 2022

INSTORE Staff

In addition to its latest move into Mexico, U.S.-based Claire’s operates stores in several other international markets, including this one in Switzerland. PHOTO: Yingko/iStock.com

Claire’s Holdings LLC (Hoffman Estates, Ill.) is opening shops-in-shops in 20 Macy’s (New York) stores, starting this holiday shopping season.

Macy’s shoppers will have access to the brand’s offerings through colorful product installations in flagship stores within such key markets as Herald Square and Roosevelt Field in New York; South Coast Plaza in Los Angeles; Union Square in San Francisco; Dadeland and Aventura in Miami; Lenox Square in Atlanta; Ala Moana in Honolulu; as well as locations in Orlando, Las Vegas and elsewhere. Hair accessories, jewelry and cosmetics will be available to shoppers year-round as well as seasonal items.

“Macy’s and Claire’s are two iconic brands in fashion with a longstanding commitment to being destinations for inspirational and accessible style for generations of consumers,” Claire’s CEO Ryan Vero said in a news release. “We help celebrate special moments, and with this partnership, we are combining our brand power to reach new customers and serve them with the latest on-trend accessories in time for the holiday shopping season and beyond.”

“We are thrilled to partner with Claire’s to expand our jewelry and accessories assortment and give our customers even more ways to own their style,” said Stephen Moore, Macy’s Senior VP of Merchandising.

Looking for a Seamless Sale? Call Wilkerson

After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”