Clientbook Presents: Burn the Ships, Drive Change and Create a Lasting Clienteling Culture

Published

2 years ago

January 17, 2022

In this webinar, join executive leaders Ryan Blumenthal and Brandon Wright from Clientbook as they discuss how there comes a time when every retailer must “burn the ships” and abandon their bad habits and an old school way of thinking, and how to adopt a new mindset when it comes to the way they manage customer relationships through clienteling. They’ll share the common barriers to clienteling and how to overcome them, as well as clienteling best practices that enable your associates to be more efficient, successful, and happy.

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”