(PRESS RELEASE) Clienteling uses all available tools such as purchase history and client data so you can personalize the shopping experience, provide superior customer service and facilitate the sale. When in-store associates have the power to identify not only your most loyal customers but also their preferences, they are equipped to provide a more personalized and targeted service. With access to a customer’s profile, your associates may look up important notes, open offers, past purchases, and wish lists.
Effective outreach with personalized value propositions that doesn’t focus on sales is also likely to increase the average transaction size. Personalized communications increase the odds of a customer buying, and therefore enhancing your relationship. The importance of consistently communicating various messages to customers about new products will increase cross-selling opportunities. Often one may get discouraged by leaving so many unanswered messages or not getting the outcome you desire. However, this persistency and constant contact may lead to future sales especially going into the holiday season. Creating the opportunity for a customer to come into your store and check their prongs,get their jewelry cleaned may lead to a referral as well.
When the average cost of selling to new customers is often five times the cost of selling to existing ones, the numbers speak for themselves. As customers become clients, who then become brand advocates, in-store associates are able to better manage their high value repeat customers. These valuable customers are also the ones who provide the most referrals and the greatest store awareness among friends and piers in the community.
GN Diamond Makes Clienteling Easier
The GN Diamond platform makes it easier than ever to give clients the exceptional service, digital convenience, and personalized experience they desire. GN’s Diamond Hunt seamlessly integrates with your website to showcase your entire inventory with your own branding and markups. Furthermore, it is easily available on the GN Diamond App that can be installed on your Mobile phone or Mobile computer!
Learn more about Diamond Hunt at www.gndiamond.com.
Or contact GN Diamond at 800-724-8810 or sales@gndiamond.com 24/7.
Ready to Relocate? Wilkerson Makes Your Move Seamless
When Brockhaus Jewelry decided to leave their longtime West Main Street storefront for a standalone building elsewhere in Norman, Oklahoma, owners John Brockhaus and Brad Shipman faced a familiar challenge: how to efficiently reduce inventory before the big move. Their solution? Partnering with liquidation specialists Wilkerson for a second time.
"We'd already experienced Wilkerson's professionalism during a previous sale," Shipman recalls. "But their approach to our relocation event truly impressed us. They strategically prioritized our existing pieces while tactfully introducing complementary merchandise as inventory levels decreased." The carefully orchestrated sale didn't just meet targets—it shattered them.
Asked if they'd endorse Wilkerson to industry colleagues planning similar transitions—whether relocating, retiring, or refreshing their space—both partners were emphatic in their approval. "The entire process was remarkably straightforward," Shipman notes. "Wilkerson delivered a well-structured program, paired us with a knowledgeable advisor, and managed every detail flawlessly from concept to completion."
