(PRESS RELEASE) PHILADELPHIA — Fine jewelry manufacturer, Superfit Inc., known for its innovative CLIQ custom-fit ring technology, has become the first Pennsylvania jewelry manufacturer to achieve certified member status with the Responsible Jewellery Council (RJC), the world’s leading sustainability standard setting organization for the jewelry and watch industry. This achievement places the family-owned American manufacturer alongside similarly certified international luxury brands like LVMH Moët Hennessy Louis Vuitton SE (parent company of Tiffany & Co.) and Richemont (Cartier, Van Cleef & Arpels), demonstrating Superfit’s commitment to ethical, social, and environmental standards in the jewelry industry.
The RJC, established in 2005, is the jewelry industry’s foremost standard-setting and certification organization. Its rigorous certification process involves an independent third-party audit assessing business practices across environmental, social, and governance factors.
“Sustainable and fair business practices have always been central to Superfit’s values,” said Eric Alulis, Superfit president. “Our RJC certification formalizes this commitment and hopefully plays a part in advancing standards within our industry and among peers while proving that no matter the size of your business, you can stand with global brands when it comes to your level of dedication to sustainability.”
Superfit’s certification comes at a time when consumers are increasingly demanding transparency and ethical practices in their purchasing decisions. The Philadelphia-based company joins RJC certified member jewelers worldwide, including LVMH Moët Hennessy Louis Vuitton SE (parent company of Tiffany & Co.) and Richemont (Cartier, Van Cleef & Arpels).
Iris Van der Veken, RJC executive director, commended Superfit’s achievement. “Consumers always expect trust when they buy a piece of jewelry to celebrate a significant moment in their lives,” Van der Veken said. “Now more than ever, there is a need for more companies to inspire, take action, and commit towards a journey of purpose and continuous improvement.”
Superfit’s journey to RJC certification was accelerated by the events of 2020, which prompted the company to strengthen its existing ethical commitments. “The pandemic and other social and cultural conversations compelled us to take accountability and responsibility to the next level,” Alulis said. “We see a lot of greenwashing across industries. Our RJC certification helps us check ourselves and hopefully lead by example for other small to medium-sized businesses across America.”
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As a family-owned company led by second- and third-generation jewelers, Superfit has been at the forefront of innovation since introducing CLIQ in 1993. This patented, precision-engineered hinge system allows rings to fit comfortably regardless of finger shape or knuckle size, demonstrating the company’s commitment to both quality and customer satisfaction. The same dedication to precision and excellence that drives CLIQ’s technology also underpins Superfit’s approach to ethical and sustainable manufacturing practices.
Superfit’s achievement is particularly notable as it demonstrates that small to medium-sized enterprises can compete with global luxury brands in terms of ethical standards and innovation. As the first jewelry manufacturer in Pennsylvania to receive RJC certification, Superfit is setting a new standard for American businesses across various industries, showcasing how companies can prioritize sustainability and ethical production alongside quality and innovation.
For more information about Superfit and its commitment to responsible jewelry manufacturing, visit here or watch this video.
