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David Squires

Closing Time

Remember… there is life after jewelry retail.

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THIS MONTH’S LEAD STORY may leave some of you scratching your heads.

A magazine for jewelry store owners running a big feature which tells them how to get out of the business?

Like everyone in the industry, we want the jewelry business as a whole to continue to grow and prosper. (Who needs high-end multimedia components? Let’s trounce those luxury car dealerships!) But most of all, we’re here to support you ? every single individual amongst the 22,000+ storeowners who receive this magazine each month.

And we know that there are storeowners out there who are struggling, who are unhappy, and who might be thinking ?Is this really the right business for me?

Maybe you’re facing long hours, small profits, and an ever-strengthening competition. Or maybe you’re simply … let’s whisper the word so nobody else can hear us … bored.

Of course, there are many things you can do to turn it around. And, in these pages each month, we present many ideas you can use to boost your happiness, your effectiveness, and your chance of survival.

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But you know what? If all that still doesn’t work, then maybe it really is time to get out. And the goal of this month’s lead stry is to reassure you that it really will be okay — that there is life after jewelry retail. The stories in this month’s lead are vivid proof of that. 

Wishing you the very best business …

David Squires

David Squires is the Group Editorial Director of SmartWork Media. He believes that the first role of business media is to inspire readers.

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SPONSORED VIDEO

When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

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