THIS MONTH’S LEAD STORY may leave some of you scratching your heads.
A magazine for jewelry store owners running a big feature which tells them how to get out of the business?
Like everyone in the industry, we want the jewelry business as a whole to continue to grow and prosper. (Who needs high-end multimedia components? Let’s trounce those luxury car dealerships!) But most of all, we’re here to support you ? every single individual amongst the 22,000+ storeowners who receive this magazine each month.
And we know that there are storeowners out there who are struggling, who are unhappy, and who might be thinking ?Is this really the right business for me?
Maybe you’re facing long hours, small profits, and an ever-strengthening competition. Or maybe you’re simply … let’s whisper the word so nobody else can hear us … bored.
Of course, there are many things you can do to turn it around. And, in these pages each month, we present many ideas you can use to boost your happiness, your effectiveness, and your chance of survival.
Advertisement
But you know what? If all that still doesn’t work, then maybe it really is time to get out. And the goal of this month’s lead stry is to reassure you that it really will be okay — that there is life after jewelry retail. The stories in this month’s lead are vivid proof of that.
Wishing you the very best business …
David Squires
Retiring? Let Wilkerson Do the Heavy Lifting
Retirement can be a great part of life. As Nanji Singadia puts it, “I want to retire and enjoy my life. I’m 78 now and I just want to take a break.” That said, Nanji decided that the best way to move ahead was to contact the experts at Wilkerson. He chose them because he knew that closing a store is a heavy lift.
To maximize sales and move on to the next, best chapter of his life, he called Wilkerson—but not before asking his industry friends for their opinion. He found that Wilkerson was the company most recommended and says their professionalism, experience and the homework they did before the launch all helped to make his going out of business sale a success. “Wilkerson were working on the sale a month it took place,” he says. “They did a great job.”
