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David Squires

Closing Time

Remember… there is life after jewelry retail.

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THIS MONTH’S LEAD STORY may leave some of you scratching your heads.

A magazine for jewelry store owners running a big feature which tells them how to get out of the business?

Like everyone in the industry, we want the jewelry business as a whole to continue to grow and prosper. (Who needs high-end multimedia components? Let’s trounce those luxury car dealerships!) But most of all, we’re here to support you ? every single individual amongst the 22,000+ storeowners who receive this magazine each month.

And we know that there are storeowners out there who are struggling, who are unhappy, and who might be thinking ?Is this really the right business for me?

Maybe you’re facing long hours, small profits, and an ever-strengthening competition. Or maybe you’re simply … let’s whisper the word so nobody else can hear us … bored.

Of course, there are many things you can do to turn it around. And, in these pages each month, we present many ideas you can use to boost your happiness, your effectiveness, and your chance of survival.

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But you know what? If all that still doesn’t work, then maybe it really is time to get out. And the goal of this month’s lead stry is to reassure you that it really will be okay — that there is life after jewelry retail. The stories in this month’s lead are vivid proof of that. 

Wishing you the very best business …

David Squires

David Squires is the Group Editorial Director of SmartWork Media. He believes that the first role of business media is to inspire readers.

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SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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