David Squires

Closing Time

Remember… there is life after jewelry retail.

Published

16 years ago

July 2, 2008

David Squires

THIS MONTH’S LEAD STORY may leave some of you scratching your heads.

A magazine for jewelry store owners running a big feature which tells them how to get out of the business?

Like everyone in the industry, we want the jewelry business as a whole to continue to grow and prosper. (Who needs high-end multimedia components? Let’s trounce those luxury car dealerships!) But most of all, we’re here to support you ? every single individual amongst the 22,000+ storeowners who receive this magazine each month.

And we know that there are storeowners out there who are struggling, who are unhappy, and who might be thinking ?Is this really the right business for me?

Maybe you’re facing long hours, small profits, and an ever-strengthening competition. Or maybe you’re simply … let’s whisper the word so nobody else can hear us … bored.

Of course, there are many things you can do to turn it around. And, in these pages each month, we present many ideas you can use to boost your happiness, your effectiveness, and your chance of survival.

But you know what? If all that still doesn’t work, then maybe it really is time to get out. And the goal of this month’s lead stry is to reassure you that it really will be okay — that there is life after jewelry retail. The stories in this month’s lead are vivid proof of that.

Wishing you the very best business …

David Squires

Looking for a Seamless Sale? Call Wilkerson

After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”