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Cocktails on a Plush Velvet Sofa: Luxury Designer Turns First Boutique into Her Dream Store

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Says Irene Neuwirth: “I didn’t want jewelry to be the focus, but more of a discovery.”

Fine jewelry designer Irene Neuwirth – whose designs have long been a staple of the red carpet and are top sellers at Barneys New York – has spared no expense in turning her first boutique into the store of her dreams, as The New York Times writes. The article says that the boutique in West Hollywood, CA is equipped with an in-store kitchen, a cocktail bar, a fireplace and posh furniture, making it a home as much as it is a fine jewelry shop.

“It was something I’ve always dreamt of, taking control of my branding and how people perceive my jewelry,” she told the Times. “I felt really confident after being in business for 10 years that it wouldn’t be a fail, and that it would be a growing tool. I remember walking past a jewelry store on Rodeo Drive a few years ago, and seeing guys outside on the sidewalk, wearing tuxedos and holding silver trays full of champagne. It was so intimidating. That’s part of the traditional culture of fine jewelry I wanted to avoid. … I didn’t want jewelry to be the focus, but more of a discovery.”

The article at the link below includes a photo gallery offering a glimpse inside the boutique.

Read more at The New York Times

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For nearly three decades, Suzanne and Tom Arnold ran a successful business at Facets Fine Jewelry in Arlington, Va. But the time came when the Arnolds wanted to do some of the things you put off while you’ve got a business to run. “We decided it was time to retire,” says Suzanne, who claims the couple knew how to open a store, how to run a store but “didn’t know how to close a store.” So, they hired Wilkerson to do it for them. When she called, Suzanne says Wilkerson offered every option for the sale she could have hoped for. Better still, “the sale exceeded our financial goals like crazy,” she says. And customers came, not only to take advantage of the going-out-of-business buys and mark-downs, but to wish a bon voyage to the beloved proprietors of a neighborhood institution. “People were celebrating our retirement, and that was so special,” says says.

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