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Coming Soon: Lab-Grown Diamonds from Swarovski

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Launch of DIAMA brand marks company’s first foray into the created diamond market.

Swarovski has announced the launch of its DIAMA brand, a lab-grown diamond line that represents the luxury crystal maker’s entrance into the diamond market, IDEX Online reports. According to the article, Swarovski negotiated for De Beers to supply “gem-quality rough lab-grown diamonds on a long-term basis.” Each piece comes with a certificate of authenticity, with all diamonds larger than 0.30 carats certified by the International Gemological Institute. Currently, six different collections are available on the DIAMA website.

Read more at IDEX Online

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