Connect with us

Headlines

Coming Soon: Lab-Grown Diamonds from Swarovski

mm

Published

on

Launch of DIAMA brand marks company’s first foray into the created diamond market.

Swarovski has announced the launch of its DIAMA brand, a lab-grown diamond line that represents the luxury crystal maker’s entrance into the diamond market, IDEX Online reports. According to the article, Swarovski negotiated for De Beers to supply “gem-quality rough lab-grown diamonds on a long-term basis.” Each piece comes with a certificate of authenticity, with all diamonds larger than 0.30 carats certified by the International Gemological Institute. Currently, six different collections are available on the DIAMA website.

Read more at IDEX Online

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

Promoted Headlines

Most Popular