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Coming Soon: Lab-Grown Diamonds from Swarovski

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Launch of DIAMA brand marks company’s first foray into the created diamond market.

Swarovski has announced the launch of its DIAMA brand, a lab-grown diamond line that represents the luxury crystal maker’s entrance into the diamond market, IDEX Online reports. According to the article, Swarovski negotiated for De Beers to supply “gem-quality rough lab-grown diamonds on a long-term basis.” Each piece comes with a certificate of authenticity, with all diamonds larger than 0.30 carats certified by the International Gemological Institute. Currently, six different collections are available on the DIAMA website.

Read more at IDEX Online

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Ready to Relocate? Wilkerson Makes Your Move Seamless

When Brockhaus Jewelry decided to leave their longtime West Main Street storefront for a standalone building elsewhere in Norman, Oklahoma, owners John Brockhaus and Brad Shipman faced a familiar challenge: how to efficiently reduce inventory before the big move. Their solution? Partnering with liquidation specialists Wilkerson for a second time. "We'd already experienced Wilkerson's professionalism during a previous sale," Shipman recalls. "But their approach to our relocation event truly impressed us. They strategically prioritized our existing pieces while tactfully introducing complementary merchandise as inventory levels decreased." The carefully orchestrated sale didn't just meet targets—it shattered them. Asked if they'd endorse Wilkerson to industry colleagues planning similar transitions—whether relocating, retiring, or refreshing their space—both partners were emphatic in their approval. "The entire process was remarkably straightforward," Shipman notes. "Wilkerson delivered a well-structured program, paired us with a knowledgeable advisor, and managed every detail flawlessly from concept to completion."

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