Customer Types: Animal Instincts
Jewelry that will leave fauna fans purring with satisfaction
BY CINDY EDELSTEIN
Published in the March-April 2014 issue
Figurative jewelry is a very particular love: Some people collect certain animals, while others are drawn to the whole zoo. You’ll find out quickly when talking to a client if she collects any jewelry by theme. If she says she’s an animal lover, you’ll want to have a Noah’s Ark of choices for her so that she can show the world her precious passions.
EARRINGS: SAnimal jewels can be crafted in many ways — mostly you find great gem interpretations, but once in a while you’ll come across an artist who adds ink or paint to their jewels to create true works of art.
PRODUCT DETAILS: Bluebird earrings hand-painted on watercolor paper and set behind crystal in sterling silver, by Ananda Khalsa Jewelry
RING: Most often, animal jewels need to be detailed and realistic (and in some cases, uber-realistic), and there’s always a collector who will be moved to tears.
PRODUCT DETAILS: Deer in the Forest ring in 18K yellow gold, sterling silver, uvarovite garnets, tri-color tourmaline, diamonds, and onyx, by Manya & Roumen
NECKLACE: The animal kingdom includes the bugs and the creepy crawlers. There will always be collectors of each beast and winged beauty, and the fun fact about such fauna fans is that they’ll sell themselves anything that fits their passion.
PRODUCT DETAILS: Dragonfly necklace in 18K gold with moonstone, mother of pearl and diamonds (0.05 TCW), by Anna Ruth Henriques
RING: They say the world can be divided into cat people and dog people — lucky for today’s jeweler there are so many choices of jewelry for both. Make sure to keep a balance in your store if you don’t want to offend one side or the other
PRODUCT DETAILS:Playing Cat ring in 18K gold with diamond eyes and rubies, by Natalie Frigo.
CINDY EDELSTEIN is the owner of Jeweler’s Resource Bureau, a niche marketing firm that offers the industry solutions for helping designers and retailers connect and profit together. Visit www.jewelrydesignerfinder.com to sign up for her trend newsletter.