Press Releases

Connoisseurs Introduces 4 Jewelry-Care Products

Published

7 years ago

October 24, 2016

INSTORE Staff

(Press Release)
Woburn, MA — Connoisseurs has introduced four new jewelry-care products.

Sonic Dazzle Stik is a power brush that cleans jewelry at 5,000 oscillations per minute.

The Sonic Dazzle Stik’s specially engineered UltraSoft bristles have polished tips that help provide the quickest, most effective jewelry cleaning system available.

This product comes with a 1-ounce bottle of Advanced Jewelry Cleansing Gel for cleaning gold, platinum, precious and semi-precious stones and a 1-ounce bottle of Silver Jewelry Cleansing Crème to remove dirt and tarnish from all types of silver, silver plate and silver with gemstones. Connoisseurs offers aftermarket packs of each solution which include a replacement brush. The Sonic Dazzle Stik includes two AAA batteries and an instruction manual.

Connoisseurs Diamond Dazzle Stik, which was introduced in 2010, has been improved to offer more cleanings. The product, which is pen-like in shape and fits in a pocket or purse, has micro-fine cleansers and special polymers to clean diamonds and other precious stones and their settings.

Connoisseurs Dazzle Drops Advanced Jewelry Cleaner lets you make new, clean solution every time so you aren’t dipping your jewelry in old used solution, which can lose its efficacy each time it is used. The Dazzle Drops Advanced Jewelry Cleaner comes with a cleaning container, a dipping scoop to hold the jewelry, a cleaning brush and a 1-ounce container of Advanced Dazzle Drop Concentrate – enough for 80 cleanings. All components can be stored in the container. The product is suitable for gold, platinum, diamonds, precious and semiprecious stones, pearls and delicate jewelry.

Connoisseurs Dazzle Drops Silver Jewelry Cleaner safely removes dirt and tarnish plus it polishes and leaves an anti-tarnish shield, thanks to Connoisseurs’ new cleansing crème formula. The Dazzle Drop Silver Jewelry Cleaner comes with a rinsing container, a dipping scoop and a soft, silver cleansing brush. All components fit into the rinsing container for storage The Dazzle Drops Silver Jewelry Cleaner is suitable for all types of silver, silver plate and silver with gemstones.

For more information, contact Donna Bubash, marketing services, at (800)-851-5333
ext. 222, or Kathy Elliott, product manager, at (800)-851-5333 ext. 259.

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”