Press Releases

Connoisseurs Introduces 4 Jewelry-Care Products

Published

9 years ago

October 24, 2016

INSTORE Staff

(Press Release)
Woburn, MA — Connoisseurs has introduced four new jewelry-care products.

Sonic Dazzle Stik is a power brush that cleans jewelry at 5,000 oscillations per minute.

The Sonic Dazzle Stik’s specially engineered UltraSoft bristles have polished tips that help provide the quickest, most effective jewelry cleaning system available.

This product comes with a 1-ounce bottle of Advanced Jewelry Cleansing Gel for cleaning gold, platinum, precious and semi-precious stones and a 1-ounce bottle of Silver Jewelry Cleansing Crème to remove dirt and tarnish from all types of silver, silver plate and silver with gemstones. Connoisseurs offers aftermarket packs of each solution which include a replacement brush. The Sonic Dazzle Stik includes two AAA batteries and an instruction manual.

Connoisseurs Diamond Dazzle Stik, which was introduced in 2010, has been improved to offer more cleanings. The product, which is pen-like in shape and fits in a pocket or purse, has micro-fine cleansers and special polymers to clean diamonds and other precious stones and their settings.

Connoisseurs Dazzle Drops Advanced Jewelry Cleaner lets you make new, clean solution every time so you aren’t dipping your jewelry in old used solution, which can lose its efficacy each time it is used. The Dazzle Drops Advanced Jewelry Cleaner comes with a cleaning container, a dipping scoop to hold the jewelry, a cleaning brush and a 1-ounce container of Advanced Dazzle Drop Concentrate – enough for 80 cleanings. All components can be stored in the container. The product is suitable for gold, platinum, diamonds, precious and semiprecious stones, pearls and delicate jewelry.

Connoisseurs Dazzle Drops Silver Jewelry Cleaner safely removes dirt and tarnish plus it polishes and leaves an anti-tarnish shield, thanks to Connoisseurs’ new cleansing crème formula. The Dazzle Drop Silver Jewelry Cleaner comes with a rinsing container, a dipping scoop and a soft, silver cleansing brush. All components fit into the rinsing container for storage The Dazzle Drops Silver Jewelry Cleaner is suitable for all types of silver, silver plate and silver with gemstones.

For more information, contact Donna Bubash, marketing services, at (800)-851-5333
ext. 222, or Kathy Elliott, product manager, at (800)-851-5333 ext. 259.

Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration

After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years." Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations. The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.