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Conquer Your Customers’ Fear of Overpaying

Easily educate shoppers on the true value of your inventory.

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(PRESS RELEASE) The next person to walk through your doors most likely has only a vague understanding of the 4 C’s. They know carats and cuts, but possibly next to nothing about color and clarity. And as long as they remain uneducated about how to measure diamond quality, they’ll be wary of cost and fearful that they’re overpaying.

The good news is diamond buyers today still desire expert guidance and an in-person experience. If you can assist them with clear knowledge and genuine care for their needs, they won’t be swayed by online “bargain” pricing and competitor sales gimmicks.

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To close more sales faster than ever before, independent jewelers can easily utilize GN Diamond’s easy, new tool to help educate customers on the 4 C’s and help them accurately assess the quality, rarity, and true value of an individual diamond. Once again this empowers all of your sales associates to engage customers in an easy to use in-store presentation.

Give an Irresistible Presentation with GN Diamond

The GN Diamond Platform gives you the ability to clearly demonstrate the 4 C’s of any GN diamond in your inventory. Provide several points of distinction through the platform’s interactive digital features, which are easily accessed with a QR code.

  • Diamond Hunt. An online loose diamond database and search portal where your shoppers can view $70 million in online inventory not found on any ecommerce website. Apply your own branding and markups.
  • Light performance. Showcase the brightness and brilliance of a diamond with an objective, third-party grading system.
  • V360 views. Display a high quality, fully transparent, interactive 360-degree image of the loose diamond and its natural birthmarks.
  • Gemprint. Sophisticated, non-invasive, positive identification technology that records the unique optical “fingerprint” of each diamond. Recognized by most insurance companies and offered at no additional cost to the jeweler.

Collectively, these features help shoppers compare your diamonds with those sold by internet retailers so they can plainly see the difference in value. There is no more fear of overpaying when they see exactly what they’re paying for. In fact, armed with new knowledge and wowed by your presentation, shoppers will often spend more than they planned.

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Enhance the In-Store Experience and Sell More

GN Diamond helps you conquer customer fear of overpaying and compete with online retailers. We developed the platform with insights gained from years of supporting over 3500 independent and family-owned jewelers across the country.

Energize your business with innovative online tools, sales training, marketing support, and an inventory of over $70 million in loose diamonds certified by GIA, AGS, and EGL USA, all with the Gemprint ID. Learn more at www.gndiamond.com, or speak to a GN representative at [email protected] or 800-724-8810.

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Wilkerson Testimonials

Downsizing? Wilkerson Is Here to Help

Orin Mazzoni, Jr., the owner of Orin Jewelers in Garden City and Northville, Michigan, decided it was time to downsize. With two locations and an eye on the future, Mazzoni asked Wilkerson to take the lead on closing the Garden City store. Mazzoni met Wilkerson’s Rick Hayes some years back, he says, and once he made up his mind to consolidate, he and Hayes “set up a timeline” for the sale. Despite the pandemic, Mazzoni says the everything went smoothly. “Many days, we had lines of people waiting to get in,” he says, adding that Wilkerson’s professionalism made it all worthwhile. “Whenever you do an event like this, you think, ‘I’ve been doing this my whole life. Do I really need to pay someone to do it for me?’ But then I realized, these guys are the pros and we need to move forward with them.”

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