Connect with us

In the End

Conquering The Competition

Published

on

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Having a Moving Sale? Let Wilkerson Do the Heavy Lifting

For Jim Woodard, owner of Woodard’s Diamonds & Design in Tullahoma, Tenn., when it was time for a moving sale, there was only one company to help with the event: Wilkerson. “They brought in the right team for us,” he says, remarking about the sale’s extraordinary results, including a nearly 500% monthly sales increase compared to the previous year. “I wanted to have the best in the industry. And that’s the main reason why I contacted Wilkerson.”

Promoted Headlines

In the End

Tale End: The Golden Rule

Published

on

By

Tale End: Golden Rule

 

Published in the October 2012 issue

Loyal customer, Mr. Cheatam, comes into store at Christmas to buy a large pair of diamond stud earrings. Sales associate Betty, who knows him and his wife well, sells him large diamond earrings. A week later, Mr. Cheatam’s wife comes into store for a repair. Betty asks Mrs. Cheatam how she liked the diamond earrings. Oops! Wrong thing to say. Moral of the story: Jewelers are like doctors. Privacy is the golden rule. (And yes, they did get a divorce.) — Greg Raskin; Raskin’s Jewelers, Prescott, AZ

Continue Reading

In the End

Tale End: Hungry for a Sale

Published

on

By

 

Tale End: Hungry for a Sale

 

Published in the August 2012 issue

A new young staff member is showing a necklace that features apatite. Being fond of gems and their powers, she tells the rather large lady that the gemstone suppresses appetite, something that the client would probably appreciate. The lady becomes silent and walks out. — Zdena Jiroutova; Z Folio Gallery, Solvang, CA

Continue Reading

In the End

Tale End: With Age Comes Wisdom

Published

on

By

Tale End: With Age Comes Wisdom
 

Published in the June 2012 issue

We once had an older gentleman point out to us that we don’t sell young men only one ring. Rather, we sell them three at a time. How so? “Well,” he said, “you sell them an engagement ring, a wedding ring and suffeRING!”

Alex Weil; Martin’s Jewelry, Manhattan Beach, CA

Continue Reading

Most Popular