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Consider Me the Bitcoin of Gemology

All stones tell stories of the past, but few as viscerally as I. Who am I?




Consider Me the Bitcoin of Gemology

PEOPLE HAVE COMPARED me to Bitcoin for the way I lock in “transactions” (of the natural kind) for perpetuity and for all to see — and also possibly for the way my price surged by as much as 1,000 percent between 2011 and 2016. Although not strictly a gemstone (my inclusions are unlike any other stone’s), I have been desired across the ages, from East to the golden West. I was also crucial to the plot of Jurassic Park.

Who am I?

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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