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Consumer Appetite for Lab Grown Diamonds Grows with Desire for Larger Diamonds

The result is based on Jean Dousset’s 2021 engagement ring survey.




Consumer Appetite for Lab Grown Diamonds Grows with Desire for Larger Diamonds

(PRESS RELEASE) Jean Dousset, a bespoke fine jewelry & engagement ring brand founded by the great-great-grandson of Louis Cartier, released their 2021 Engagement Ring Survey results, revealing consumer insights on lab grown diamond rings, purchasing trends, and preference for larger diamonds in an engagement ring driving consumer appetite for lab grown diamonds.

Jean Dousset, founder and CEO of his namesake brand and a new lab grown diamond collection launched in July 2021 called Oui by Jean Dousset, says “A lab diamond offers the same visual experience with none of the compromise. Our goal is to empower our clients by encouraging them to look into all the different choices that are available today.”

There is a disconnect between consumers’ budgets and desired diamond size in an engagement ring.
65% of consumers surveyed said a 1-3 carat diamond center stone is their ‘ideal carat weight’ for an engagement ring, while 49% said their budget for an engagement ring is under $10,000. 14% of the survey’s participants said their ideal carat weight for a diamond engagement ring is between 3-4 carats. Only 9% reported their ideal carat weight for an engagement ring was less than 1 carat.

The most desirable aspect of lab grown diamonds to consumers is their lower price point compared to natural diamonds.
When asked to identify the most important influencing factor when considering purchasing a lab grown diamond engagement ring, 46% of respondents said a lab grown diamond’s lower price point was the most important factor, with sustainability (28% identified this as the most important factor), and more ethical practices (26% identified this as the most important factor) following closely behind.

Consumers are becoming more aware of lab grown diamonds as an option for their engagement rings.
68% of those surveyed reported being either somewhat or very familiar with lab grown diamonds. 23% of those surveyed reported not being familiar at all with lab grown diamonds

Pointed communication and education from the diamond & jewelry industries will continue to increase the popularity of lab grown diamonds. 36% of those surveyed said they would consider purchasing an engagement ring with a lab grown diamond. Alternatively, 20% reported they didn’t know enough about lab grown diamonds to make a decision.


Jean Dousset’s 2021 Engagement Ring Survey was conducted in June 2021 among 400 adults who live in a variety of locations across the United States. 93% of those surveyed identify as women. All survey respondents were adults who provided their emails to Jean Dousset, with 96% of respondents between ages 18-54.



When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

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