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Continental-Novell Merger Creates Strong Opportunities for Retailers

It signifies an important milestone for both companies.

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(PRESS RELEASE) RAHWAY, NJ – On May 6, 2019, Continental Jewelry (“Continental”) entered into a formal agreement to acquire a majority stake in Novell Enterprises Inc. (“Novell”).

Continental was founded in 1975. Its head office is in Hong Kong, the wholly-owned manufacturing plant is in China, and affiliated offices are in the UK, US, Canada and Europe. Since its inception, Continental has been dedicated to the design, manufacture and distribution of fine jewelry products worldwide. Drawing on over 40 years of development, Continental has earned its reputation as one of the preeminent suppliers in the fine jewelry industry.

Continental and Novell’s agreement signifies an important milestone for both companies. By joining forces and combining time-honored experience, unequalled expertise and skills, this acquisition provides a major growth opportunity for both businesses thus creating a company that delivers maximum value and satisfaction for customers. This acquisition by Continental further strengthens and expands its offerings in terms of product, price range, service and design. It also supports Novell as a market leader – its strategy being a one-stop shop for retailers by rendering prompt delivery and customized services.

Both Continental and Novell share a vision to lead the industry by remaining committed to the unshakable tenets of peerless quality, and the highest standards of craftsmanship and innovation. The cornerstone of this acquisition strategy is the ability to maintain Novell’s values, strategies and goals, ensuring that the company can continue to take care of its customers and team members. It also creates exciting opportunities for Novell to gain market share through offering a wider assortment of products and services that draw on both traditional and state-of-the-art technology, while remaining unsurpassed in consumer value and service. This partnership will propel the Novell brand by increasing nationwide penetration and expansion.

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