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Cool Stores Preview

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Cool Stores Preview

Cool Stores Preview

BY INSTORE TEAM

Cool Stores Preview

Published in the July 2012 issue

The stores you’re about to see might be winners in next month’s special America’s Coolest Stores issue. Then again, they might not. That’s up to our panel of industry-expert judges. But these stores did accomplish something pretty significant: their interior, exterior, marketing materials or website were good enough to land them in the top five after preliminary judging by INSTORE editors. (Stores are separated into two divisions, Big Cool and Small Cool, based on their number of full-time employees.) You’ll have to wait until August to find out who the kings of cool are, but this peek should get your creative juices flowing and maybe even inspire you to try something bold.

Cool Stores Preview

 

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Cool Stores Preview

1. R. Grey Gallery, Boise, ID
2. Idar, Victoria, BC, Canada
3. LaPorte Jewelers, Lancaster, PA
The Editors Say – Everyone who walks past must do a double-take when they glimpse the “floating” cases. The blocked windows make the intrigue that much greater.
4. Jamies The Diamond Mine, Virden, IL
5. Moondance Jewelry Gallery, Santa Monica, CA 

 

Cool Stores Preview

1. Idar, Victoria, BC, Canada
The Editors Say – With the plants and the rustic cottage feel, Idar looks like a come-to-life fairytale. You can’t help but wonder what’s inside.
2. R. Grey Gallery, Boise, ID
3. Moondance Jewelry Gallery, Santa Monica, CA
4. Howard’s Diamond Center, Triadelphia, WV
5. Jamies The Diamond Mine, Virden, IL 
 

Cool Stores Preview

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1. Idar, Victoria, BC, Canada
2. LaPorte Jewelers, Lancaster, PA
3. Collins Diamonds, Liberal, KS
The Editors Say – While traditionalists may scoff at shoestring campaigns, getting customers involved in creating ads shows great awareness of social media’s power.
4. Moondance Jewelry Gallery, Santa Monica, CA
5. R. Grey Gallery, Boise, ID 

 

Cool Stores Preview

1. Jamies The Diamond Mine, Virden, IL
2. Collins Diamonds, Liberal, KS
3. R. Grey Gallery, Boise, ID
The Editors Say – Quality photography reminds you of the store’s essence, clear navigation keeps it simple to use, and a regularly updated events page gives customers a reason to come back.
4. Moondance Jewelry Gallery, Santa Monica, CA
5. Catherine Angiel, New York, NY

Cool Stores Preview

 

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Cool Stores Preview

1. Green Lake Jewelry Works, Seattle, WA
The Editors Say – This is a stunning example of creating interest by bringing the bench to the forefront. Add in fun visuals and a comfy atmosphere, and we’d guess the only danger is that customers stay too long!
2. TWO by LONDON, Manhasset, NY
3. Diamond Vault, Sarasota, FL
4. Versani Jewelry Designs, New York, NY
5. Charles Koll Jewellers, San Diego, CA 

 

Cool Stores Preview

1. Green Lake Jewelry Works, Seattle, WA
2. TWO by LONDON, Manhasset, NY
3. Charles Koll Jewellers, San Diego, CA
4. Diamond Vault, Sarasota, FL
5. Worthington Jewelers, Worthington, OH
The Editors Say – An overlooked challenge of a corner location is looking inviting — and branded — from any approach. This store handles it well, and also looks equal parts classic and modern.
 

Cool Stores Preview

1. Steven Singer Jewelers
The Editors Say – Few could pull off a campaign this brash, but when you have Howard Stern reading your radio spots, “I hate Steven Singer” is the perfect tone for the audience.
2. Lee Michaels, Baton Rouge, LA
3. Tivol, Kansas City, MO
4. Green Lake Jewelry Works, Seattle, WA
5. Worthmore Jewelers, Atlanta, GA 

 

Cool Stores Preview

1. Green Lake Jewelry Works, Seattle, WA
2. TWO by LONDON, Manhasset, NY
The Editors Say – Proof that simple doesn’t have to be plain or boring. Product, education, story, contact info — everything is here, but it’s well organized, perfectly presented and obviously written by an actual human.
3. Lee Michaels, Baton Rouge, LA
4. Raymond Lee Jewelers, Boca Raton, FL
5. Versani Jewelry Designs, New York, NY

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SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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Most Popular

America's Coolest Stores

Cool Stores Preview

mm

Published

on

Cool Stores Preview

Cool Stores Preview

BY INSTORE TEAM

Cool Stores Preview

Published in the July 2012 issue

The stores you’re about to see might be winners in next month’s special America’s Coolest Stores issue. Then again, they might not. That’s up to our panel of industry-expert judges. But these stores did accomplish something pretty significant: their interior, exterior, marketing materials or website were good enough to land them in the top five after preliminary judging by INSTORE editors. (Stores are separated into two divisions, Big Cool and Small Cool, based on their number of full-time employees.) You’ll have to wait until August to find out who the kings of cool are, but this peek should get your creative juices flowing and maybe even inspire you to try something bold.

Cool Stores Preview

Advertisement

 

Cool Stores Preview

1. R. Grey Gallery, Boise, ID
2. Idar, Victoria, BC, Canada
3. LaPorte Jewelers, Lancaster, PA
The Editors Say – Everyone who walks past must do a double-take when they glimpse the “floating” cases. The blocked windows make the intrigue that much greater.
4. Jamies The Diamond Mine, Virden, IL
5. Moondance Jewelry Gallery, Santa Monica, CA 

 

Cool Stores Preview

1. Idar, Victoria, BC, Canada
The Editors Say – With the plants and the rustic cottage feel, Idar looks like a come-to-life fairytale. You can’t help but wonder what’s inside.
2. R. Grey Gallery, Boise, ID
3. Moondance Jewelry Gallery, Santa Monica, CA
4. Howard’s Diamond Center, Triadelphia, WV
5. Jamies The Diamond Mine, Virden, IL 
 

Advertisement

Cool Stores Preview

1. Idar, Victoria, BC, Canada
2. LaPorte Jewelers, Lancaster, PA
3. Collins Diamonds, Liberal, KS
The Editors Say – While traditionalists may scoff at shoestring campaigns, getting customers involved in creating ads shows great awareness of social media’s power.
4. Moondance Jewelry Gallery, Santa Monica, CA
5. R. Grey Gallery, Boise, ID 

 

Cool Stores Preview

1. Jamies The Diamond Mine, Virden, IL
2. Collins Diamonds, Liberal, KS
3. R. Grey Gallery, Boise, ID
The Editors Say – Quality photography reminds you of the store’s essence, clear navigation keeps it simple to use, and a regularly updated events page gives customers a reason to come back.
4. Moondance Jewelry Gallery, Santa Monica, CA
5. Catherine Angiel, New York, NY

Cool Stores Preview

Advertisement

 

Cool Stores Preview

1. Green Lake Jewelry Works, Seattle, WA
The Editors Say – This is a stunning example of creating interest by bringing the bench to the forefront. Add in fun visuals and a comfy atmosphere, and we’d guess the only danger is that customers stay too long!
2. TWO by LONDON, Manhasset, NY
3. Diamond Vault, Sarasota, FL
4. Versani Jewelry Designs, New York, NY
5. Charles Koll Jewellers, San Diego, CA 

 

Cool Stores Preview

1. Green Lake Jewelry Works, Seattle, WA
2. TWO by LONDON, Manhasset, NY
3. Charles Koll Jewellers, San Diego, CA
4. Diamond Vault, Sarasota, FL
5. Worthington Jewelers, Worthington, OH
The Editors Say – An overlooked challenge of a corner location is looking inviting — and branded — from any approach. This store handles it well, and also looks equal parts classic and modern.
 

Cool Stores Preview

1. Steven Singer Jewelers
The Editors Say – Few could pull off a campaign this brash, but when you have Howard Stern reading your radio spots, “I hate Steven Singer” is the perfect tone for the audience.
2. Lee Michaels, Baton Rouge, LA
3. Tivol, Kansas City, MO
4. Green Lake Jewelry Works, Seattle, WA
5. Worthmore Jewelers, Atlanta, GA 

 

Cool Stores Preview

1. Green Lake Jewelry Works, Seattle, WA
2. TWO by LONDON, Manhasset, NY
The Editors Say – Proof that simple doesn’t have to be plain or boring. Product, education, story, contact info — everything is here, but it’s well organized, perfectly presented and obviously written by an actual human.
3. Lee Michaels, Baton Rouge, LA
4. Raymond Lee Jewelers, Boca Raton, FL
5. Versani Jewelry Designs, New York, NY

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

Promoted Headlines

Most Popular