Press Releases

‘Corona’ Pendant Marks This Year’s Solar Eclipse

Published

7 years ago

July 12, 2017

INSTORE Staff

The reception ‘has been phenomenal.’

Created in the image of the eclipse, the pendant is fashioned from sterling silver, set with black onyx, and accented with CZ for a sparkling effect.

(Press Release) On Aug. 21, the U.S. will fall under the path of a total solar eclipse. During the eclipse, the sun will disappear behind the moon and turn the daylight into twilight. At the same time, the temperature will drop rapidly, as the rare total solar eclipse sweeps the nation. For about two-and-a-half minutes, day will turn into night and people who are in the “path of totality” will be part of an unforgettable experience as the sun’s corona reveals itself in grandeur.

Fascinated by this event, and located directly in the path of totality, Elliott Herzlich, owner of Elliott’s Jewelers in Clarksville, Tennessee, decided to commemorate the experience of the eclipse by creating the uniquely beautiful “Corona” pendant.
For skywatchers the pendant, designed and crafted specifically to capture and keep this historical event close to the wearer’s heart, is the perfect way to preserve the memory of the total solar eclipse.

Created in the image of the eclipse, the pendant is fashioned from sterling silver, set with black onyx, and accented with CZ for a sparkling effect. It’s attached to an adjustable 22” sterling silver chain, which completes the look.

Herzlich said, “We couldn’t think of a better way to mark such a monumental event, taking place so close to home, than this special piece of jewelry. The reception to this pendant has been phenomenal, and got me thinking that perhaps other jewelers along the path of the eclipse might like to offer it to their customers. We still have a little time to order more, and would be happy to work with jewelers who are interested in offering the Corona pendant to their customers as well.”

For more information on the Corona pendant, contact Herzlich at elliottsjewelers@me.com or call him directly at (931) 919-3570.

You Wouldn’t Cut Your Own Hair. Why Run Your Own Retirement Sale?

After being in business for over a quarter of a century, Wayne Reid, owner of Wayne Jewelers in Wayne, Pennsylvania, decided it was time for a little “me time.” He says, “I’ve reached a point in my life where it’s time to slow down, enjoy a lot of things outside of the jewelry industry. It just seemed to be the right time.” He chose Wilkerson to handle his retirement sale because of their reputation and results. With financial goals exceeded, Reid says he made the right choice selecting Wilkerson to handle the sale. “They made every effort to push our jewelry to the forefront of the showcases,” he says, lauding Wilkerson for their finesse and expertise. Would he recommend them to other jewelers who want to make room for new merchandise, expand their business or like him, decide to call it a day? Absolutely he says, equating trying to do this kind of sale with cutting your own hair. “The results are going to happen but not as well as if you have a professional like Wilkerson do the job for you.”