Press Releases

Costar Imports Offers Social Media Marketing Program for the Holidays

Jewelers will own social media in their market during the holidays—without having to lift a finger.

Published

2 years ago

May 24, 2023

Press Releases

(PRESS RELEASE) — Costar Imports, one of the leading manufacturers and distributors of fine diamond jewelry, is proud to offer a social media marketing program to benefit fine jewelers during their busiest time—the holidays.

“We are excited to partner with jewelers, and offer them marketing assistance during what is not only the busiest time of the year, but the most profitable,” says Ram Kedia, president. “With this program, jewelers will be able to reach thousands of jewelry shoppers in their market while staying hands-off. They don’t have to do anything, so they can concentrate on what’s happening in their store.”

The program, which will run a few days before Thanksgiving through Christmas, includes 8 elaborate, multi-edited videos featuring Costar products. The videos, along with engaging copy, will be posted directly on jewelers’ Facebook and Instagram accounts. Each post will be
boosted, targeting jewelry shoppers who only live within a jeweler’s market, driving them to shop.

Costar is working with Harmon, a third-party marketing agency specializing in the jewelry industry, to manage the program. Harmon will implement the entire program directly through jewelers’ social media accounts. They will also provide a content calendar, detailing when posts will be scheduled, as well as performance analytics when the program is over.

“Everything is professionally created and managed from beginning to end,” explains Kedia. “Jewelers don’t have to do anything except sign up.”

For more information on this program, or to sign-up, see Costar at CBG, or JCK, booth 21087. You can also call 888-726-7827 or email ram@costarimports.com

Ready to Relocate? Wilkerson Makes Your Move Seamless

When Brockhaus Jewelry decided to leave their longtime West Main Street storefront for a standalone building elsewhere in Norman, Oklahoma, owners John Brockhaus and Brad Shipman faced a familiar challenge: how to efficiently reduce inventory before the big move. Their solution? Partnering with liquidation specialists Wilkerson for a second time. "We'd already experienced Wilkerson's professionalism during a previous sale," Shipman recalls. "But their approach to our relocation event truly impressed us. They strategically prioritized our existing pieces while tactfully introducing complementary merchandise as inventory levels decreased." The carefully orchestrated sale didn't just meet targets—it shattered them. Asked if they'd endorse Wilkerson to industry colleagues planning similar transitions—whether relocating, retiring, or refreshing their space—both partners were emphatic in their approval. "The entire process was remarkably straightforward," Shipman notes. "Wilkerson delivered a well-structured program, paired us with a knowledgeable advisor, and managed every detail flawlessly from concept to completion."