Press Releases

Costar Imports Offers Social Media Marketing Program for the Holidays

Jewelers will own social media in their market during the holidays—without having to lift a finger.

Published

1 year ago

May 24, 2023

Press Releases

(PRESS RELEASE) — Costar Imports, one of the leading manufacturers and distributors of fine diamond jewelry, is proud to offer a social media marketing program to benefit fine jewelers during their busiest time—the holidays.

“We are excited to partner with jewelers, and offer them marketing assistance during what is not only the busiest time of the year, but the most profitable,” says Ram Kedia, president. “With this program, jewelers will be able to reach thousands of jewelry shoppers in their market while staying hands-off. They don’t have to do anything, so they can concentrate on what’s happening in their store.”

The program, which will run a few days before Thanksgiving through Christmas, includes 8 elaborate, multi-edited videos featuring Costar products. The videos, along with engaging copy, will be posted directly on jewelers’ Facebook and Instagram accounts. Each post will be
boosted, targeting jewelry shoppers who only live within a jeweler’s market, driving them to shop.

Costar is working with Harmon, a third-party marketing agency specializing in the jewelry industry, to manage the program. Harmon will implement the entire program directly through jewelers’ social media accounts. They will also provide a content calendar, detailing when posts will be scheduled, as well as performance analytics when the program is over.

“Everything is professionally created and managed from beginning to end,” explains Kedia. “Jewelers don’t have to do anything except sign up.”

For more information on this program, or to sign-up, see Costar at CBG, or JCK, booth 21087. You can also call 888-726-7827 or email ram@costarimports.com

Looking for a Seamless Sale? Call Wilkerson

After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”