Press Releases

Costar Imports Welcomes Al Minor As Vp of Sales and Marketing

He brings over 40 years of experience to Costar, starting on April 19th.

Published

3 years ago

May 6, 2021

Press Releases

Al Minor

(PRESS RELEASE) BURLINGAME, CA — Costar Imports, one of the leading Manufacturers of Bridal Jewelry and Diamond Bands in the industry announces Al Minor as the new Vice President of Sales and Marketing. Minor has held Senior Sales Management positions at leading Jewelry Manufacturers and brings over 40 years of experience to Costar, starting on April 19th.

“Al brings a skill set that is almost unparalleled in today’s wholesale jewelry market,” said Costar President, Avi Bajaj. “With his years of experience in Sales Management and Marketing, Teaching Consultative and Concept Selling, and helping Retailers Brand their Businesses, we believe that Al will help transition Costar as the Premier Bridal and Wedding Band Supplier in the nation.”

In his career, Minor built, developed, and managed five National Sales Teams with major industry manufacturers. “This is a great opportunity for me to work with a company that is experiencing tremendous growth and help them reach the next level in sales,” said Minor. “I love that Costar understands the importance of great customer service, 2-3 week delivery of emotional purchases like Bridal, and their ability to provide a custom CAD-CAM service to their partners in 24-48 hours, all critical in our evolving industry.”

Minor received his undergraduate degree from Westminster College and attended Law School at the University of Arkansas. Outside of his professional life, he is also interested in sports, travel with his family, and Southern cooking.

Minor will be responsible for building and training the National Sales Team, and helping to develop Costar’s Marketing and Channels of Distribution in the US. This is consistent with Costar’s goal to provide the highest quality Bridal Product and Customer Service Experience to their business partners, to assist them in building traffic in their stores, to help them get a better turn on inventory, and increase their margins by giving them quality bridal product at competitive prices.

Looking for a Seamless Sale? Call Wilkerson

After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”