BaubleBar, known for selling trendy costume jewelry online, is entering the world of gold and diamonds.
Its collection, launching Aug. 14, consists of rings and earrings, WWD reports. The jewelry will be sold online and will include “streamlined hoop and stud shapes for earrings and simple, embellished bands for rings.”
The news site added: “Some more directional earrings take the shape of letters or safety pins.”
Prices range from $55 to nearly $1,000.
Daniella Yacobovsky-Fiala, co-founder of BaubleBar, said the company is responding to demand.
Advertisement
“Since the beginning, the voice of our customer has led our product evolution,” she said.
BaubleBar began dabbling in fine jewelry in October 2017, when it rolled out its Everyday Fine collection. The line consisted of 18K gold-plated sterling silver pieces selling for under $100.
After 139 Years, A Family Legacy Finds Its Perfect Exit With Wilkerson.
When third-generation jeweler Sam Sipe and his wife Laura decided to close Indianapolis’ historic J.C. Sipe Jewelers, they turned to Wilkerson to handle their retirement sale. “The conditions were right,” Sam explains of their decision to close the 139-year-old business. Wilkerson managed the entire going-out-of-business sale process, from marketing strategy to sales floor operations. “Our goal was to convert our paid inventory into retirement funds,” notes Sam. “The results exceeded expectations.” The Sipes’ advice for jewelers considering retirement? “Contact Wilkerson,” Laura says. “They’ll help you transition into retirement with confidence and financial security.”