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Could Your Store Use a $100,000 New Look?

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Raise funds and win a makeover.

If you’re an independent retail jeweler and your store could use some sprucing up, Jewelers for Children can help. The nonprofit is sponsoring the Super Store Makeover Contest, whose winner will receive a store makeover valued at more than $100,000. To compete, jewelers can raise funds for Jewelers for Children between Aug. 15 and Dec. 31. Participating jewelers will be able to record their fundraising progress on the contest website.

The winner will be determined by a point system. Ten points are awarded for every donor a retailer recruits, with one additional point for every $500 raised.

“We wanted a system that was fair and equitable to all independent retailers, regardless of their size, said Debra Puzio, vice president of special programs for Jewelers for Children. “Everyone knows it takes the same amount of effort to recruit a donor, whether they give $10,000 or $100. By having a point system, we make sure that the work required to recruit a donor is rewarded, as well as the amount raised being recognized.”

The winner will be announced in January 2017, and the makeover will take place at a time agreed on by the winner and sponsors, which include INSTORE, Grid/3 International, ARMS, USA, Majilite & Partners, StarLuxe Branding, Lansa Americas, Rio Grande, Imtech Graphics, Global Logistics, Jaboa Enterprises, and the CSI Group.

Since its founding in 1999, Jewelers for Children has donated more than $51 million to programs benefiting children affected by illness, abuse or neglect.

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Learn more at the Super Store Makeover webpage

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SPONSORED VIDEO

Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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