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Could Your Store Use a $100,000 New Look?

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Raise funds and win a makeover.

If you’re an independent retail jeweler and your store could use some sprucing up, Jewelers for Children can help. The nonprofit is sponsoring the Super Store Makeover Contest, whose winner will receive a store makeover valued at more than $100,000. To compete, jewelers can raise funds for Jewelers for Children between Aug. 15 and Dec. 31. Participating jewelers will be able to record their fundraising progress on the contest website.

The winner will be determined by a point system. Ten points are awarded for every donor a retailer recruits, with one additional point for every $500 raised.

“We wanted a system that was fair and equitable to all independent retailers, regardless of their size, said Debra Puzio, vice president of special programs for Jewelers for Children. “Everyone knows it takes the same amount of effort to recruit a donor, whether they give $10,000 or $100. By having a point system, we make sure that the work required to recruit a donor is rewarded, as well as the amount raised being recognized.”

The winner will be announced in January 2017, and the makeover will take place at a time agreed on by the winner and sponsors, which include INSTORE, Grid/3 International, ARMS, USA, Majilite & Partners, StarLuxe Branding, Lansa Americas, Rio Grande, Imtech Graphics, Global Logistics, Jaboa Enterprises, and the CSI Group.

Since its founding in 1999, Jewelers for Children has donated more than $51 million to programs benefiting children affected by illness, abuse or neglect.

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Learn more at the Super Store Makeover webpage

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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