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Could Your Store Use a $100,000 New Look?

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Raise funds and win a makeover.

If you’re an independent retail jeweler and your store could use some sprucing up, Jewelers for Children can help. The nonprofit is sponsoring the Super Store Makeover Contest, whose winner will receive a store makeover valued at more than $100,000. To compete, jewelers can raise funds for Jewelers for Children between Aug. 15 and Dec. 31. Participating jewelers will be able to record their fundraising progress on the contest website.

The winner will be determined by a point system. Ten points are awarded for every donor a retailer recruits, with one additional point for every $500 raised.

“We wanted a system that was fair and equitable to all independent retailers, regardless of their size, said Debra Puzio, vice president of special programs for Jewelers for Children. “Everyone knows it takes the same amount of effort to recruit a donor, whether they give $10,000 or $100. By having a point system, we make sure that the work required to recruit a donor is rewarded, as well as the amount raised being recognized.”

The winner will be announced in January 2017, and the makeover will take place at a time agreed on by the winner and sponsors, which include INSTORE, Grid/3 International, ARMS, USA, Majilite & Partners, StarLuxe Branding, Lansa Americas, Rio Grande, Imtech Graphics, Global Logistics, Jaboa Enterprises, and the CSI Group.

Since its founding in 1999, Jewelers for Children has donated more than $51 million to programs benefiting children affected by illness, abuse or neglect.

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Learn more at the Super Store Makeover webpage

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If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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