Connect with us

Press Releases

Vicenzaoro Set for Sept. 22-26

mm

Published

on

(PRESS RELEASE) VICENZA – Preparations are moving into high gear for Vicenzaoro September, which will be held at the Italian Exhibition Group’s venue in Vicenza Sept. 22-26. The fall edition of the trade show takes place during a critical time of the year, when businesses place orders and restock ahead of the end-of-year selling season.

This year’s edition of Vicenzaoro September will introduce a range of new features.

Joining the September show for the first time will be “The Design Room,” which is an exhibition concept tailored specifically for independent jewelry designers from around the world. Located within the ICON community, it provides a space that promotes experimentation and creativity, where some of the industry’s most innovative talent can present original creations. It is an ideal place to learn about market trends and to find exclusive and inspired items of jewelry.

Another much-anticipated new entry to the show is the “The Watch Room,” which is an area dedicated exclusively to watches. 

Set up in the LOOK district, which is the hall dedicated to fashion jewelry, the elegant space will provide extensive visibility to 12 watch brands, presenting and previewing their latest collections. 

The varied selection of independent brands featured in the Watch Room produce both mechanical and quartz timepieces, and all are committed to maintaining a carefully balanced quality-price ratio. These are companies with highly dynamic commercial profiles, and growing distribution networks in the Italian and European markets that that they seek to develop further. Their aim is to create effective and mutually beneficial partnerships between producer-distributors and members of the retail community 

Advertisement

A regular feature of Vicenzaoro September involves the launch of the newest edition of TRENDVISION jewelry + Forecasting’s Trendbook, which forecasts design and consumer trends in jewelry, watches and gemstones 18 months into the future. This year sees the introduction of TrendBook 2020+, and it will be presented at the customary seminar in the VO Square area.

TRENDVISION jewelry + Forecasting is Vicenzaoro’s independent observatory specializing in jewelry trends, consumer attitudes and developments in the international luxury markets. It is the first such observatory worldwide to specialize in jewelry, which is why it traditionally provides one of the Vicenza show’s most highly anticipated moments.

From the technological perspective, Vicenzaoro September’s most significant new entry is T.EVOLUTION, which is a section at the show dedicated entirely to small machinery and gold and jewelry processing technologies.

Occupying an entire district of the show, T.EVOLUTION will spotlight companies specializing in the design, production and sale of cutting-edge and high-tech machinery and tools for the gold and jewelry sector. Many focus on 3D printing, which is a technology that is becoming increasingly used  in the industry. 

Vicenzaoro provides a comprehensive overview of the jewelry and gold sectors, meaning that its new features are not only commercial or product-focused. During the 2018 edition of VOS 2018, education and training also receives significant attention, with a rich programme of conferences, workshops and seminars being offered to visitors during all five days of the show.

On the schedule this year is Digital Talks, organized in collaboration with Federpreziosi Confcommercio, focusing on the digital universe that has become an indispensable element in the sector. TRENDVISION jewelry + Forecasting will look at emerging and future trends, and a new and interesting entry is the Gem Talks, being organized in collaboration with the Italian Gemmological Institute (IGI).

Advertisement

Information about Vicenzaoro September opening times and access to the show is available at www.Vicenzaoro.com.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular