Press Releases

Couture 2021 Moving to Late August

It will be held at the Wynn Las Vegas.

Published

3 years ago

February 4, 2021

Press Releases

(PRESS RELEASE) NEW YORK — COUTURE has recently announced that its 2021 event will move from early June to Aug. 24-26, at the Wynn Las Vegas, with a preview event to take place on the evening of Aug. 23. By pushing the show date back by nearly three months, the COUTURE community will have the opportunity to gather together in person with a greater sense of comfort and peace of mind.

“We are delighted that we were able to secure August dates in our new event space at the Wynn Las Vegas. Unique to Las Vegas properties, the Wynn provides us with the opportunity to utilize ample indoor and outdoor event spaces, and we look forward to taking advantage of the entire property during our upcoming show,” explains Gannon Brousseau, COUTURE director and executive vice president of Emerald. “We continue to be committed to ensuring the health and safety of each member of this incredible community, as well as our internal team, and we will be working closely with our partners at the Wynn in the coming months to ensure that we are implementing the highest safety protocols and measures recommended by Health Officials and Government Agencies; we will remain transparent and available to address any questions or concerns our community may have.”

The later show date also created the opportunity for COUTURE’s sister show, the Las Vegas Antique Jewelry and Watch Show (LVAJWS), to host its 2021 event in the space formerly occupied by COUTURE, the Lafit and Latour ballrooms. The temporary move means attendees to both events can experience Las Vegas Market Week in one venue, thereby limiting exposure to those outside of the immediate community.

COUTURE management has been closely monitoring the course of the pandemic and has been in discussion with the Wynn Las Vegas for months seeking alternative dates as a backup to the original show dates. Based on feedback from the community, the decision was ultimately made to move the event to late August in order to allow for a greater number of vaccinations, and an increased likeliness that there will be an ease on travel restrictions, both nationally and internationally.

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”