Connect with us

Press Releases

COUTURE Announces the Appointment of Eric Ford as Brand Director

Former retail executive to assume leadership role of key industry organization.

mm

Published

on

(PRESS RELEASE) NEW YORK, NY — COUTURE management announced the appointment of Eric Ford to the newly established role of Brand Director, effective immediately. In his new role, Eric will oversee the brand’s day-to-day operations while also spearheading strategic enhancements that benefit the event and the community as a whole. Prior to accepting the position, Eric worked for Neiman Marcus for over 30 years, most recently serving as the Precious Jewelry Buyer for all 36 stores, where he earned a reputation for identifying talent and working closely with each brand to ensure the ongoing success of their businesses in the United States. Eric will report directly to Gannon Brousseau, EVP, Emerald.

COUTURE Announces the Appointment of Eric Ford as Brand Director

Eric Ford

“I am thrilled to assume the new role of COUTURE Brand Director,” Eric enthused. “Having the opportunity to work alongside a team of people with whom I already have great relationships is truly a unique honor. I’m looking forward to leveraging my decades of industry experience and the relationships that I’ve build over the years to work collaboratively to bring even more value to an industry and a community about which I’ve long been passionate.”

“Eric’s vast knowledge and understanding of fine jewelry coupled with the good will he’s fostered throughout the industry will be a huge asset to COUTURE,” noted Gannon Brousseau. “Eric also has a long tenure serving on our Retailer Advisory Council, and he has been leading Belonging at COUTURE since it was formed in 2020. These critical roles have allowed him to become intimately familiar with the inner workings of COUTURE while also forging strong relationships with key members of the team; we are all excited for him to officially get started!”

With Eric overseeing the ongoing operations of COUTURE and focusing on continuing to bring value to the community, Gannon will concentrate on larger, strategic initiatives that will serve to strengthen and grow the brand. Elana Cutler, Brand Manager, COUTURE, will report directly to Eric. Another previously announced organizational change includes the appointment of Kimberly Straub as COUTURE’s new Retailer Liaison. Kimberly is taking over the position following the retirement this summer of Jan Mohr, who has served as the brand’s Retailer Liaison for over 25 years.

For more information or to schedule an interview with Eric Ford or Gannon Brousseau, please contact Michelle Orman at (646) 302-5521 or via email at [email protected].

Advertisement

Advertisement

SPONSORED VIDEO

Exceeding Every Expectation: How Wilkerson Helped d’Original Jewelers Achieve an Outstanding Retirement Sale

When David Rees decided to retire after 34 years of serving Bellevue, Washington’s Eastside, he and his wife knew their exit from d’Original Jewelers needed to honor their decades-long commitment to customers while meeting their financial goals. Since opening in 1990, David had built a reputation as one of the area’s most trusted names for diamonds, custom jewelry, and repairs. Understanding that a successful retirement sale requires more than just discounting merchandise, David chose Wilkerson to manage his transition. What impressed him most was their attention to detail, particularly in accounting and sales projections. The results far exceeded his expectations — the sale significantly outperformed projections, delivering exceptional financial results that surpassed his retirement goals. “They were always there for support. If we needed anything, they were able to accomplish that,” David shares. For jewelers contemplating retirement, David’s experience demonstrates Wilkerson’s proven ability to deliver outstanding results while providing comprehensive support throughout the entire process. His recommendation? “100% yes.”

Promoted Headlines

Advertisement

Advertisement

Subscribe


BULLETINS

INSTORE helps you become a better jeweler
with the biggest daily news headlines and useful tips.
(Mailed 5x per week.)

Advertisement

Most Popular