Golden Guidance
Liz Kantner
You’ve probably already heard of Liz Kantner’s Stay Gold, a marketing consultancy known for its work with independent jewelry designers. But did you know you can join Liz’s private online community for just $40 a month for exclusive content, weekly live chats, expert interviews, and sales/marketing tips? Yes, please.
lizkantner.com
More Yes
Ohio-based fine jewelry manufacturer Victor Corporation has released its 2020 bridal and fashion book. The elegant new catalog, entitled Say Yes!, offers a sparkling selection of on-trend and classic diamond bridal and fashion jewelry, ranging from 0.10 TCW to 5 TCW.
victorcorporation.com
Talking Couture
The legendary COUTURE trade show is now producing its very own podcast. The podcast, to be released monthly, will feature Couture’s publicist, Michelle Orman, in conversation with a diverse group of artists and brands.
thecoutureshow.com
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Newly Crowned
Arch Crown’s new 2020 Tag & Label Plus Bar Code Technology Catalog has all the essential bits and pieces your business needs to function. It features over 100 styles of stock, pre-printed, and custom printed tags and labels, plus a full line of bar code technology products and more.
archcrown.com
Don’t Hate, Negotiate
The Women’s Jewelry Association (WJA) is debuting Negotiable, an educational program that offers a collection of videos, assessments, worksheets and more to help its members build their ability to negotiate a promotion, a better vendor contract, or higher sales.
womensjewelryassociation.com
Honoring a Legacy: How Smith & Son Jewelers Exceeded Every Goal With Wilkerson
When Andrew Smith decided to close the Springfield, Massachusetts location of Smith & Son Jewelers, the decision came down to family. His father was retiring after 72 years in the business, and Andrew wanted to spend more time with his children and soon-to-arrive grandchildren.
For this fourth-generation jeweler whose great-grandfather founded the company in 1918, closing the 107-year-old Springfield location required the right partner. Smith chose Wilkerson, and the experience exceeded expectations from start to finish.
"Everything they told me was 100% true," Smith says. "The ease and use of all their tools was wonderful."
The consultants' knowledge and expertise proved invaluable. Smith and his father set their own financial goal, but Wilkerson proposed three more ambitious targets. "We thought we would never make it," Smith explains. "We were dead wrong. We hit our first goal, second goal and third goal. It was amazing."
Smith's recommendation is emphatic: "I would never be able to do what they did by myself."
