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COUTURE’s Very Own Podcast Series and More of This Month’s Service News

Plus a program that trains your negotiating skills.

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Golden Guidance

COUTURE’s Very Own Podcast Series and More of This Month’s Service News

Liz Kantner

You’ve probably already heard of Liz Kantner’s Stay Gold, a marketing consultancy known for its work with independent jewelry designers. But did you know you can join Liz’s private online community for just $40 a month for exclusive content, weekly live chats, expert interviews, and sales/marketing tips? Yes, please.
lizkantner.com

More Yes

Ohio-based fine jewelry manufacturer Victor Corporation has released its 2020 bridal and fashion book. The elegant new catalog, entitled Say Yes!, offers a sparkling selection of on-trend and classic diamond bridal and fashion jewelry, ranging from 0.10 TCW to 5 TCW.
victorcorporation.com

Talking Couture

The legendary COUTURE trade show is now producing its very own podcast. The podcast, to be released monthly, will feature Couture’s publicist, Michelle Orman, in conversation with a diverse group of artists and brands.
thecoutureshow.com

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Newly Crowned

Arch Crown’s new 2020 Tag & Label Plus Bar Code Technology Catalog has all the essential bits and pieces your business needs to function. It features over 100 styles of stock, pre-printed, and custom printed tags and labels, plus a full line of bar code technology products and more.
archcrown.com

Don’t Hate, Negotiate

The Women’s Jewelry Association (WJA) is debuting Negotiable, an educational program that offers a collection of videos, assessments, worksheets and more to help its members build their ability to negotiate a promotion, a better vendor contract, or higher sales.
womensjewelryassociation.com

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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