From flash incentives to whiskey tastings, jewelry retailers share their most successful sales schemes.
Free opportunities abound for boosting your business, but potential pitfalls await the unwary.
In business, it’s best to face your fears head-on. We tackle 21 of jewelry retailers’ biggest fears and tell you how to forget them for good.
How to turn your store into a wedding-client magnet in the era of instant gratification.
All the reasons that your occupation is such a special one.
England's Crown Jewels, Picassos in Paris, even outer space ... hear the dream adventures of your peers.
AFTER NINE YEARS of Big Surveys (not to mention a couple hundred Brain Squad surveys), could we possibly have anything left to ask America’s independent jewelers?...
They typically account for about 2 percent of the customers who walk into your store, but almost 50 percent of your sales. Yes, we’re talking the...
equaltime Expert advice for serving same-sex couples in the age of marriage equality With June’s supreme court decision in Obergefell v. Hodges, the 14 states...
Jewelers recount their biggest sales ... and what they learned from them.
Las Vegas is a destination built on distractions, but when you’re there on business it pays to keep your focus. To make this year’s make-or-break buying...
ROBBERY & RECOVERY VICTIMS OF CRIME STRUGGLE WITH AN UNSTEADY PATH TO NORMALCY — By Eileen McClelland Despite being attacked in a store robbery in December...
TRIED & TRUE These stores successfully tested these ideas. Now it’s your turn to make them work for your store. — By Eileen McClelland INSPIRED PARTNERSHIPS...
BY TRACE SHELTON 10 big thinkers forge jewelry’s future in the fires of innovation Give the people what they want. That’s the message from 10 of...
BY EILEEN MCLELLAND Key Numbers To Watch Peggy Seitzinger, general manager of Roper’s Jewelers in Auburn, CA, says that in the 21 years she has worked...
That aging inventory isn’t lovable. It’s costing you money. Here’s how — and when — to get rid of it. Don’t get the wrong idea. We...
Card Games Apple Pay has launched. Will it succeed in mobile payments where others haven’t? This article originally appeared in the February 2015 edition of INSTORE....
Lessons from the inception of 5 stores (and what long-established stores can learn from them)
Eight jewelry stores tell how they engineered huge improvements in sales last holiday season.
Don't ask a customer their budget ... and 99 more sales no-nos.
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