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Manufacturers & Suppliers — Management and Communication During the Crisis

WEBINAR: Managing the supply chain, communicating with employees and retailers, and more advice for handling the pandemic.

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ASAF HERSKOVITZ of GN Diamond, Phillip Gabriel Maroof of Royan Chain and Vik Jain of Fana join moderator Megan Crabtree of Crabtree Consulting to address issues of supply chain management, communication with both employees and retailers, and steps to take prior to ramping up once the shelter-in-place orders are removed.

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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