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Schedule of Upcoming
COVID-19 Webinars

WEBINARS: Doing business in the time of the coronavirus

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Upcoming COVID-19 Webinars

1. Thursday, 4/9/20, 3 PM EDT

Managing through the Crisis: What’s Your Long-Term Plan?

The COVID-19 pandemic has upended an entire industry’s plans, as trade shows are rescheduled, buying is put on hold and companies both large and small try to balance cash flow and expenses. In this 60-minute webinar, Trace Shelton, Editor-in Chief, INSTORE, will discuss these critical issues with Jewelers Board of Trade President Erich Jacobs and Abe Sherman, CEO of Buyers Intelligence Group.

In this webinar, you will learn:

  • How COVID-19 is impacting the industry now and will impact it in the future
  • Practical insights on how to best manage cash flow and position your business for recovery
  • What payment relief options are available to jewelers
  • Smart things every jeweler should be doing right now for the future
  • How to create a long-term plan to insure stability, profitability and growth

RESERVE YOUR WEBINAR SEAT

 

Past COVID-19 Webinars

Managing Through The Crisis: Human Resource Concerns
Thursday, April 2, 2020 – 3 p.m. EDT

As the COVID-19 outbreak continues to impact jewelry retail across North America, one of store owners’ biggest concerns is how to take care of their employees. Kate Peterson of Performance Concepts addresses the most up-to-the-minute developments in employee communication, rehire planning, HR policy development, employee assistance, training and safety precautions. Moderated by INSTORE editor-in-chief Trace Shelton.

Catch the webinar replay here.

 

Managing Through the Crisis: What to Do with Your Inventory and Your Shop
Tuesday, March 31, 2020 – 11 a.m. EDT

With the COVID-19 crisis expanding, jewelry retailers need to know what to do about their current inventory and how to capitalize in the shop, namely on jewelry repairs, custom design and buying off the street. David Geller, author of “Geller’s Blue Book to Pricing Repairs & Custom Design,” will discuss the nuts and bolts of responding to the crisis with concrete advice on how to deal with inventory, how to safely take in customer jewelry, how to promote your services, and more.

This 60-minute webinar will include the kind of useful information you need to survive and thrive in uncertain times. There will also be a Q&A session at the end of the presentation.

Catch the webinar replay here.

 

Managing Through The Crisis: How To Address Your Financials and Marketing
Tuesday, March 24, 1 P.M. EDT

The COVID-19 pandemic is causing a major disruption of business for jewelry retailers. In this webinar, Trace Shelton, Editor-in-Chief of INSTORE, Sherry Smith of Edge Retail Academy and Andrea Hill, Hill Management Group, will discuss tactics and real-time solutions for jewelers to use as stores reduce their hours, limit their staff and consider ways to live online.

In this webinar, you’ll learn how to:

  • Remain focused and positive in an unparalleled situation
  • Assess your financials
  • Manage staff and organize remote working scenarios
  • Reach out and manage customer expectations
  • Organize, strengthen and implement the right kind of marketing programs

This 75-minute webinar will include the kind of useful information you need to survive and thrive in uncertain times. There will also be a Q&A session at the end of the presentation.

Catch the webinar replay here.

 

Managing Through the Crisis: The Digital Marketing Response
Thursday, March 26, 2020 – 11 a.m. EDT

Learn how to connect with your customers, how to share your knowledge and build your brand during unprecedented times with Trace Shelton, Editor-in-Chief, INSTORE and Shane O’Neill, Vice President of Fruchtman Marketing.

This 60-minute webinar will include the kind of useful information you need to survive and thrive in uncertain times. There will also be a Q&A session at the end of the presentation.

Catch the webinar replay here.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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Wilkerson Testimonials

Why This Fourth-Generation Jeweler Chose Wilkerson for a Very Special Sale

Parian & Sons of Franklin Lakes, NJ was founded in the early part of the 20th century. But even stores that have successfully made it through the Great Depression, a World War and the Woodstock Generation must come to an end. With no family wanting to continue the tradition, the time was right for Glenn Parian and his wife, Maria, to retire. And what better way to do so than by hiring Wilkerson to help with the store’s liquidation sale. As Glenn puts it, with his credit card machine humming to the tune of up to 200 transactions a day, he couldn’t have done it without Wilkerson. “This is what they do,” he says. “This is what they do for everybody.”

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