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Schedule of Upcoming
COVID-19 Webinars

WEBINARS: Doing business in the time of the coronavirus

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COVID-19 Webinars

Thursday, 6/18/20, 2 PM EDT

Getting Back To Work: Improving the Vendor-Retailer Relationship

In the age of video conferencing, detailed inventory tracking and countless merchandising options, jewelry retailers need their suppliers to not only support them, but to help them to be as successful as they possibly can — and vice-versa. Join Megan Crabtree of Crabtree Consulting, John Carter of Jack Lewis Jewelers and Scott Bates, regional sales director of Kim International, as they discuss ways to improve this symbiotic relationship to the benefit of both parties. Moderated by Trace Shelton, editor-in-chief, INSTORE.

Catch the webinar replay here.


Wednesday, 5/27/20, 3 PM EDT

COVID-19: Getting Back to Work: Off the Road–The Changing Role of the Manufacturer’s Rep

Not only has the pandemic caused an explosion of online commerce and virtual meetings, but it has also rendered impossible the model of manufacturer reps visiting jewelry stores. How will “the road warrior” need to evolve, given the new needs of jewelry retailers and the technologies at our disposal? Rob Phillips of Robert E. Phillips, Ltd., Bruce Audley of Platinum Perspectives and Benny Golan of Shula New York discuss the changing role of the sales rep and how to better serve retailers in today’s business landscape. Moderated by Megan Crabtree of Crabtree Consulting.

Catch the webinar replay here.


Tuesday, 5/19/20, 2 PM EDT

COVID-19: Getting Back to Work — How to Produce Marketing Content That Works

As jewelry stores reopen, the challenge is to find ways to bring customers back through your doors. Andrea Hill of Hill Management Group will address what it means to produce quality content, the many types of content, which parts are easy, which parts are more challenging, the tools to break through the challenges, and all the different methods for dispersing that content to bring traffic back. Moderated by Trace Shelton, editor-in-chief, INSTORE.

Catch the webinar replay here.


Thursday, 5/14/20, 4 PM EDT

COVID-19: Getting Back to Work — How to Reconnect With Your Clients

If you haven’t already reopened, you may have the opportunity soon — but what’s your plan to reconnect with your best clients? Kathleen Cutler of Kathleen Cutler Strategy will share tips for what you should be saying to the masses on social media, how to connect with your top clients (and what to say), digital efforts that should become mainstays in your business, and much more. Moderated by Trace Shelton, editor-in-chief, INSTORE.

Catch the webinar replay here.


Tuesday, 5/5/20, 3 PM EDT

COVID-19: Getting Back To Work — How Safe Is Your Safe?

With advances in technology, criminals have grown increasingly adept at breaking into safes, and with quarantine conditions slowly lifting, crime will soon be on the rise. Richard Krasilovsky, president of Empire Safe Company and with 42 years of experience in the field, will discuss just how “safe” TL-15, TL-30, TL-30×6 safes or vault rooms are, where to properly place your safe, what items to store inside it during the day, opening and closing solutions to save time and labor, and much more. Moderated by Trace Shelton, editor-in-chief, INSTORE.

Catch the webinar replay here.


Wednesday, April 29, 2020 3:00 PM EDT

COVID-19: Getting Back To Work — A Finances and Inventory Management Checklist

With jewelry retailers in some states getting ready to reopen, there are a number of action items to address operationally, including finances, inventory and employees. Sherry Smith of The Edge Academy will share her checklist and answer your questions. Moderated by Trace Shelton, editor-in-chief, INSTORE.

Catch the webinar replay here.


Friday, April 24, 2020 12:30 PM EDT

COVID-19: What We’ve Learned: Manufacturers & Designers Discuss Business in a Post-COVID-19 Environment

The jewelry industry is resilient, but rarely has it experienced an event like the COVID-19 pandemic. In this hour-long webinar, Megan Crabtree of Crabtree Consulting moderates a panel including JBT President Erich Jacobs, RDI Diamonds’ VP of Operations Andrew Rickard and President and Founder Pratima Sethi of Sethi Couture to explore the industry’s “new normal” — and what the future jewelry retailing landscape may look like.

In this webinar, you will learn:

  • How jewelers and manufacturers can benefit from newly established, remote ways of doing business
  • How new product development and delivery will be handled after quarantine and what jewelers can expect
  • Why retailer/vendor communication can be the keystone to a more secure financial future
Catch the webinar replay here.


Friday, April 24, 2020 11 AM EDT

COVID-19: Getting Back To Work — The New Rules of Security

What are the guidelines for having clients in your store wearing masks? How can you be safe doing curbside delivery? John Kennedy, president, Jewelers Security Alliance; Larry Spicer, VP of loss prevention and risk management, Jewelers Mutual; and Kelly Ross, managing director for loss prevention, Canadian Jewellers Association / Jewellers Vigilance Canada, will answer these questions and cover other loss-prevention and security concerns in the wake of the pandemic. Moderated by Trace Shelton, editor-in-chief, INSTORE.

Catch the webinar replay here.


Thursday, 4/23/20, 3 PM EDT

COVID-19: Getting Back to Work — Preparing To Sell

As jewelry store owners look forward to getting back in their stores to do business, they and their staff need to embrace a positive mindset to sales. Shane Decker will talk about how to sell in the wake of the pandemic, including changes in sales techniques that can still communicate warmth and connection without the traditional handshake. Moderated by Trace Shelton, editor-in-chief, INSTORE.

Catch the webinar replay here.


Thursday, 4/9/20, 3 PM EDT

Managing through the Crisis: What’s Your Long-Term Plan?

The COVID-19 pandemic has upended an entire industry’s plans, as trade shows are rescheduled, buying is put on hold and companies both large and small try to balance cash flow and expenses. In this 60-minute webinar, Trace Shelton, Editor-in Chief, INSTORE, will discuss these critical issues with Jewelers Board of Trade President Erich Jacobs and Abe Sherman, CEO of Buyers Intelligence Group.

In this webinar, you will learn:

  • How COVID-19 is impacting the industry now and will impact it in the future
  • Practical insights on how to best manage cash flow and position your business for recovery
  • What payment relief options are available to jewelers
  • Smart things every jeweler should be doing right now for the future
  • How to create a long-term plan to insure stability, profitability and growth
Catch the webinar replay here.


Wednesday, 4/8/20, 3 PM EDT

Manufacturers & Suppliers: Management and Communication During the COVID-19 Crisis

The COVID-19 pandemic continues to affect the jewelry industry at large, but while retailers wait to reopen, manufacturers and suppliers must determine next steps. Asaf Herskovitz of GN Diamond, Phillip Gabriel Maroof of Royan Chain and Vik Jain of Fana join moderator Megan Crabtree of Crabtree Consulting to address issues of supply chain management, communication with both employees and retailers, and steps to take prior to ramping up once the shelter-in-place orders are removed. Manufacturers and suppliers, this one’s for you.

Catch the webinar replay here.


Managing Through The Crisis: Human Resource Concerns
Thursday, April 2, 2020 – 3 p.m. EDT

As the COVID-19 outbreak continues to impact jewelry retail across North America, one of store owners’ biggest concerns is how to take care of their employees. Kate Peterson of Performance Concepts addresses the most up-to-the-minute developments in employee communication, rehire planning, HR policy development, employee assistance, training and safety precautions. Moderated by INSTORE editor-in-chief Trace Shelton.

Catch the webinar replay here.


Managing Through the Crisis: What to Do with Your Inventory and Your Shop
Tuesday, March 31, 2020 – 11 a.m. EDT

With the COVID-19 crisis expanding, jewelry retailers need to know what to do about their current inventory and how to capitalize in the shop, namely on jewelry repairs, custom design and buying off the street. David Geller, author of “Geller’s Blue Book to Pricing Repairs & Custom Design,” will discuss the nuts and bolts of responding to the crisis with concrete advice on how to deal with inventory, how to safely take in customer jewelry, how to promote your services, and more.

This 60-minute webinar will include the kind of useful information you need to survive and thrive in uncertain times. There will also be a Q&A session at the end of the presentation.

Catch the webinar replay here.


Managing Through The Crisis: How To Address Your Financials and Marketing
Tuesday, March 24, 1 P.M. EDT

The COVID-19 pandemic is causing a major disruption of business for jewelry retailers. In this webinar, Trace Shelton, Editor-in-Chief of INSTORE, Sherry Smith of Edge Retail Academy and Andrea Hill, Hill Management Group, will discuss tactics and real-time solutions for jewelers to use as stores reduce their hours, limit their staff and consider ways to live online.

In this webinar, you’ll learn how to:

  • Remain focused and positive in an unparalleled situation
  • Assess your financials
  • Manage staff and organize remote working scenarios
  • Reach out and manage customer expectations
  • Organize, strengthen and implement the right kind of marketing programs

This 75-minute webinar will include the kind of useful information you need to survive and thrive in uncertain times. There will also be a Q&A session at the end of the presentation.

Catch the webinar replay here.


Managing Through the Crisis: The Digital Marketing Response
Thursday, March 26, 2020 – 11 a.m. EDT

Learn how to connect with your customers, how to share your knowledge and build your brand during unprecedented times with Trace Shelton, Editor-in-Chief, INSTORE and Shane O’Neill, Vice President of Fruchtman Marketing.

This 60-minute webinar will include the kind of useful information you need to survive and thrive in uncertain times. There will also be a Q&A session at the end of the presentation.

Catch the webinar replay here.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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